锐客网

  1. 首页 > 科技 > >

English|How a Chinese Investor Discovered China’s First PLG Unicorn Lanhu( 四 )


4.    The product should have high-end functions that allows flexible product plans or secondary development.
From Zhu’s perspective, the PLG model is very rare in the Chinese market, but it is crucial for innovative startups to become giants in their own sector.
“Chinese software companies are very good at doing case-by-case projects for clients. The good thing about the SLG model is that it brings fast growth in the early phase. However, it doesn’t grant companies the ability to develop their products further, which means growth will become stagnant in the later phase,” Zhu told TMTPost. “Companies that focus on product-led growth might be growing at a slower rate in the beginning. But when they have the product, they can grow by nearly ten times every year.”
End users’ value was crucial to Lanhu’s successSoftware products from PLG companies will reach the end users first. During their commercialization phase, the end users will tell their boss which product to purchase. The commercialization process is driven by end users. PLG companies have emerged in an array of industries, including the software industry and architecture design industry.
Kujiale, cloud software that specializes in interior design, is another product born under the PLG model. It can render an interior design in 10 seconds while it will take a few hours to do the job in conventional ways. Kujiale drastically boosts work efficiency for interior designers.
Thousands of creators and designers, as well as other cloud software users, are paying for products created under the PLG model.
This confirms what Lanhu’s CEO Ren Yanghui had said at the financing press release. “Work collaboration software and applications have brought the Chinese software industry into an era in which the value of end users rises.”
Lanhu provides a perfect case study for startup companies.
During the first month after Lanhu was launched, the platform only attracted a couple of hundred users and around 100 registered teams. Lanhu’s team made active communication with the platform’s users and further refine the product. That was when Lanhu was confirmed to be a company that is user and product-driven.
In 2019, Lanhu started working on MasterGo, a one-stop product design tool. MasterGo was later officially launched at Lanhu’s financing press release held in October 2021. MasterGo is positioned as a one-stop design collaboration tool that allows direct use online without having to install anything on the users’ computer. Users can easily access MasterGo’s service on both Windows computers and Macs. The platform also supports importing Sketch files and provides convenient work collaboration and cloud service for its users.
English|How a Chinese Investor Discovered China’s First PLG Unicorn Lanhu
文章图片

MasterGo’s product introduction. Photo courtesy of interviewees.
MasterGo was not yet launched when Zhu invested in Lanhu. But he agrees with Ren’s strategy to diversify Lanhu’s products nonetheless.
Lanhu’s vision does not stop at design tools. Its team is also making products that center around product making, design and R&D. These products include Lanhu’s work collaboration platform, MasterGo, DDS and Lanhu super file.
“If we can integrate all software on product development together, combining software from design, development and project management to submitting codes and testing, then we will have a company worth 100 billion dollars,” Zhu told TMTPost. “It’s actually not easy to build a product with all these features that work well.”
The cloud software market has a prominent prospect. But Lanhu still faces challenges from the competitive global market. “Building the brand and the user base, innovating the products and improving operation are not the greatest challenges,” Zhu said. “The biggest challenge here is how to go international fast.”

推荐阅读


上一篇：虚拟世界|ALIENWARE x14诠释科幻与未来主义

下一篇：edition|凸显多种黑科技的新升级，HIFIMAN Edition XS让“退烧”成为理性