外贸人应如何正确认识领英？( 三 ) _经验知识

首先是我发送的添加好友消息：
“
Hi Stephen,
Good afternoon.
This is Mike from China. I am also in led lighting industry, and i have some questions need your help. Could you pls kindly accept my invitation? Thanks in advance.
Mike
Best regards
大约一个小时的时间。客户通过添加好友的申请。并回复到：
“
Hi Mike,
Sorry for late reply, what is on your mind
Regards
Stephen
我紧接着回复：
“
Hi Stephen,
Happy new year.
Thanks for your kind acception.
I noticed you are very professional on led lighting, and led downlight is also one of your main products. Then may i ask do you import goods from China? If yes, then would you mind i sharing some of our popular products with you? Actually, we are a professional manufacturer specialized in led lighting with 14 experience, maybe we could so sth for you. Do you have any interests?
If i brought you some unconvenience, hope your understanding.
Have a nice day!
之后客户再次回复：
“
Hi Mike,
Happy New Year to you also, yes I do buy from China, but I. Only buy quality and unique products, Australia is oversupplied with down lights and similar products, so like to be a little different.
Kind regards
Stephen
总结添加好友的消息话术参考模版：
“
Hi **,
Good afternoon/morning/day.
This is ** from China. I am also in ** industry, and i have some questions need your help. Could you pls kindly accept my invitation? Thanks in advance.
【外贸人应如何正确认识领英？】**
Best regards
客户回复后跟进站内信的话术参考模板：
“
Hi **,
Good day/afternoon/How are you?
Thanks for your kind acception. I noticed you are very professional on **, and ** is also one of your main products. Then may i ask do you import goods from China? If yes, then would you mind i sharing some of our popular products with you? Actually, we are a professional manufacturer specialized in ** with years(5/8/10) experience, maybe we could so sth for you. Do you have any interests?
If i brought you some unconvenience, hope your understanding.
Have a nice day!
**
备注：在批量添加好友的消息里。可以设置自动添加客户称呼。完全模拟手工一对一添加。另外我一般会在领英助理的消息模版功能里。设置好几个消息模版。之后无论是批量添加好友还是针对领英好友群发消息。只要选择对应的消息模版就可以了：

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4. 点击领英助理后台左侧的功能导航栏里的“好友” 。可以针对自己的领英好友进行群发消息。另外好友群发消息是可以加入图片或者附件。同时可以一键点赞客户动态。访问客户LinkedIn主页等等。这些都会在很大程度上去增加我们的营销深度和与客户的社交互动性。以此进行周期性的自我反复营销和曝光。以创造更多的销售机会：

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5. 另外有一个非常重要的功能“深度抓取” 。它是直接在人脉/好友/公司的操作页面上配合使用的。我们可以选择任意的人脉/好友/公司。然后点击深度抓取。就可以直接抓取出客户的所有信息。包括我们自己在领英上无法查看到的。比如网站、邮箱、电话、Facebook、Twitter、Skype等。如果客户有使用QQ或者微信。也会抓取出来：

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6.还有一些比如搜索关注公司。搜索添加群组。资料智能导出的功能大家可自行了解使用
最后。简单的事情重复做。你就是专家；重复的事情用心做。你就是赢家。通过不断的积累操作。我们就能够获得大量的目标客户资源。从而搭建一个属于自己的专属“鱼塘” 。因为你只要成功添加客户为好友。那么你和客户就会一直存在于彼此的社交视线里。Facebook、Twitter同理。
这也就给了我们更大的发挥空间。我们可以进行反复的自我营销和曝光。推进客户对我们的了解程度和信任程度。那么现在我们就应该思考如何运用好这个“发挥空间”？以提高客户成交率。如果你还停留在只会不停的发布产品动态链接。不同的发送推销信息。那就大错特错了。也是缺乏社交型客户开发思维的表现。
其他观点：
https://www.toutiao.com/article/7075871501702119936/资深外贸人是如何利用LinkedIn来助力外贸业务的？
领英有哪些好用的工具
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