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English|Who Are Making All the Money in the Pet Grooming Industry in China?( 四 )


English|Who Are Making All the Money in the Pet Grooming Industry in China?
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Image Source: Zhang Wei. A course leaflet from Petdog Pet’s North China campus.
This means that level-C courses can bring Petdog Pet revenue of 1.32 million yuan if each class has ten trainees and the tuition fee is at least 6,600 yuan.
The franchise business is also very lucrative. According to Zhang, the total cost of joining Petdog Pet would be 96,000 yuan, a fee that covers products, equipment and licensing fee, etc. Currently, Petdog Pet has over 5,800 franchise outlets in the country.
The franchise licensing fee of Cute Menta, on the other hand, is 93,800 yuan, according to Liu Chao who works for the company. “We started licensing franchise outlets in 2020. Now we have over 200 franchise outlets in China,” Liu said.
Pet grooming schools and pet brands are profiting greatly from the training and franchising business while pet groomers on the ground are doing it for love and pet shops are struggling to survive in the market.
So how can pet shops make money? Besides the right site selection, it is also imperative to avoid extreme competition. When the majority of pet shops are offering similar services, pet shop owners must build their own brand and build their business with professional workers and equipment. In addition, having customized services for customers is also a huge plus.
Moreover, pet shops can work with local media, bloggers and animal welfare organizations to gain recognition and exposure, which can generate opportunities for businesses to capture more market share.
Individual pet shops need to build up their brand and have professional and unique grooming services. Pet grooming schools and pet brands also need to keep up with the changing tides in the industry and prepare for future trends.
Note: Interviewees are mentioned using pseudonyms for privacy reasons in this article.
(The article is translated and edited with authorization from the author @创业最前线, please note source and hyperlink when reproduce. The original article can be found here.)
Translator: Garrett Li

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