4r执行力是什么意思?？执行力4c模型(14)

关于投票能够促进用户的参与感的提升这一问题，可以从3个方面来思考，即
以
在投票过程中，平台运营者可以在后台将其程序设置成

%3Chowto_content%3E[{"type":"paragraph","attrs":{"is_abstract":true},"children":[{"type":"text","text":"本教程分享了自媒体文案写作与变现背后的技巧，主要讲解自媒体各大流量平台的运营，如大鱼号、企鹅号、百家号、微信公众号、头条号、抖音号等，特别是如何引流吸粉、变现赢利等内容，帮助想要进入自媒体行业的新人快速成为营销高手。","id":""}],"text":"","id":"doxcno0Y4EaSw6CE0m2mvVGlMqf"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"自媒体入门","id":""}],"text":"","id":"doxcn0sgyaUiIcyqCo3gxJLsyJe"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"认识自媒体","id":""}],"text":"","id":"doxcnE24me4IA08qOSaw4dHTCEb"},{"type":"paragraph","children":[{"type":"text","text":"随着互联网的不断发展和进步，越来越多的人开始对互联网产生极大的兴趣，尤其是这两年，自媒体的不断发展壮大，更是让很多人看到了创业的商机，也让很多原本很普通的人开始了自己的创业之旅，并在短时间内实现了自我价值的极大飞跃。","id":""}],"text":"","id":"doxcnAW86aMMwMs2AeeVJzuk77c"},{"type":"paragraph","children":[{"type":"text","text":"自媒体平台上涌现出了一大批草根网红，他们不但收获了大量的粉丝，而且通过自媒体平台赚取了大量的收益。像人们所熟知的西北小强、农人小哥、李子朱等，都是通过自媒体平 *** 成了从月入三千元到年入百万元的巨大转变。","id":""}],"text":"","id":"doxcnGYKqsuyeUum2ygtQHLmxVe"},,"attrs":{"height":850,"note":[{"type":"text","text":"认识自媒体","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/fc71e2c5066648ab83fe9e6851259d8f","width":1280},"text":"","id":"doxcnaqAgyoomgO4IeUgy3G1oid"},{"type":"paragraph","children":[{"type":"text","text":"什么是自媒体?通俗来讲， ","id":""},{"type":"text","marks":[{"type":"strong"}],"text":"自媒体就是个人媒体，是区别于传统媒体的一种新兴的形式。也就是说，只要愿意，人人都可以成为媒体。","id":""},{"type":"text","text":"自媒体的“自” ，一方面代表的是人人都可以发声，都可以借助互联网平台发表自己的言论和观点。另一方面代表自媒体人拥有更大的话语空间和自 ***。这些都是传统媒体时代不可想象的。","id":""}],"text":"","id":"doxcnK2WSSSGYQmgeAXwalW5a3g"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"了解自媒体","id":""}],"text":"","id":"doxcncogSIm0Ww4IAszkR4Uyifd"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"一、哪些平台可以赚钱","id":""}],"text":"","id":"doxcnGmMQUiwE0CQGwJ2Tn60qdc"},{"type":"paragraph","children":[{"type":"text","text":"1、综合资讯类：头条号、百家号、企鹅号、大鱼号、网易号、趣头条、新浪看点、快传号、搜狐号、一点资讯等。其中，前面6个平台收益很不错，尤其是前4个，收益非常稳定。","id":""}],"text":"","id":"doxcnEC86GG0SCUyGa2XhVa4B3f"},{"type":"paragraph","children":[{"type":"text","text":"2、短视频类：快手、美拍、秒拍、火山小视频、抖音、b站等。可以通过上传短视频来积累粉丝，也可以通过开通直播平台来赚取收益。","id":""}],"text":"","id":"doxcnAMek66C848GMoDftcoconf"},{"type":"paragraph","children":[{"type":"text","text":"3、音频类：喜马拉雅FM、蜻蜓FM、企鹅FM、荔枝FM等。在这些音频类的平台上，创作者可以上传自己的音频作品，为自己打造个人品牌，吸引粉丝，引流销售等。","id":""}],"text":"","id":"doxcn6WUiKqkauuu0Ux2qsT36Ue"},,"attrs":{"height":349,"note":[{"type":"text","text":"了解自媒体","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/5412cdc683e14cd2af22c47c04ed4812","width":638},"text":"","id":"doxcn8eg2oyMKAOYaCK3YmBmvHh"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"二、","id":""},{"type":"text","marks":[{"type":"strong"}],"text":"热门自媒体的特点","id":""}],"text":"","id":"doxcncGiSA24MmOsMcbhBLfHX9N"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"1、大鱼号","id":""}],"text":"","id":"doxcnoKGUqY0yQWG6uewXUGCWGc"},{"type":"paragraph","children":[{"type":"text","text":"大鱼号是阿里巴巴的产品，发布的内容主要通过UC浏览器展示，男性用户较多。大鱼号目前要求账号开通原创功能后，才能开通广告收益。","id":""}],"text":"","id":"doxcnMYkmekYyG6wgui2bfCNxxc"},{"type":"paragraph","children":[{"type":"text","text":"大鱼号整体阅读量没有如下几个平台大，但大鱼号每个月都有3000元至10000元的奖金，并且创作者比较容易拿到。","id":""}],"text":"","id":"doxcnm0Q8K0cEkGMaGIpfzSwigg"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"2、腾讯企鹅号","id":""}],"text":"","id":"doxcnE0wkC2mgWiU6Cwwpbn4gVe"},{"type":"paragraph","children":[{"type":"text","text":"企鹅号是腾讯的产品，流量也很不错，数据、推荐机制各方面也比较稳定，做得越久，推荐量、阅读量越高，收益越好，但单价相对较低。","id":""}],"text":"","id":"doxcne8YKWkYIyuY2gh1omD5Fzc"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"3、百家号","id":""}],"text":"","id":"doxcn6aqaSgOiyoOakxfmzpn1wl"},{"type":"paragraph","children":[{"type":"text","text":"百家号是百度的产品，它的优点非常明显，即单价高。一万阅读量会有好几十元的收入，所以出爆文的时候，收益会非常高。由于收益比较高，百家号从过新手期到转正，相对于其他平台的门槛也会高一些。","id":""}],"text":"","id":"doxcnGs88QOYS8aICQ3f4qq0YPc"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"4、微信公众号","id":""}],"text":"","id":"doxcnEiGUqsWwOWO8QVNTU4rjGc"},{"type":"paragraph","children":[{"type":"text","text":"微信公众号也是自媒体人非常重要的一个根据地，但它与其他自媒体平台不太一样。上述几个平台，包括头条号、百家号、企鹅号等，都属于智能内容分发平台，创作者在上面发文表章后，平台会把文章推荐给用户，让用户看到。","id":""}],"text":"","id":"doxcn8UIs4oEQoaCkK650jBcFNb"},{"type":"paragraph","children":[{"type":"text","text":"公众号诞生至今，红利期早已过去。公众号流量入口相对封闭，如果没有粉丝关注的话，发文也没几个阅读量。这就意味着公众号文章的阅读量以及收入都是跟粉丝数挂钩的。因而，要在公众号发文赚钱，需要至少几千的粉丝量才有一点点收益。随着公众号数量的增大，现在打开率也越来越低了。","id":""}],"text":"","id":"doxcnIY66k408C8Qc46rRJQYvXc"},{"type":"paragraph","children":[{"type":"text","text":"虽然公众号变现功能强大，要过新手期拿原创标也不难。然而，公众号非常吃粉丝数，如果没有粘性强的庞大粉丝团，想要获得高阅读量跟高收益是不太可能的。","id":""}],"text":"","id":"doxcnIysGyseKO80sWO6mohJu0c"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"5、头条号","id":""}],"text":"","id":"doxcnU60aiIA2COYYEeLocogjQT"},{"type":"paragraph","children":[{"type":"text","text":"今日头条现在是智能分发平台的老大，用户最多，流量最大，推荐机制成熟，收益稳定，创作者对其旗下的火山小视频、抖音、悟空问答、微头条等都可以去运营。目前，头条号取消了新手期，只要注册成功，发文就可以获得广告收益。头条号的广告收益相对比较低，但容易出爆文，新人容易获得成就感和认同感。","id":""}],"text":"","id":"doxcne8WGgQOSGqeYK6qOJHeifh"},{"type":"paragraph","children":[{"type":"text","text":"头条号标原创的文章推荐量和阅读量是非原创的几倍。总的来说，头条号还在发展期，对小白作者友好，变现能力媲美公众号，涨粉快，越早占位分到的利润就越大。","id":""}],"text":"","id":"doxcnCquUiuKc4IESUzPKtlNdMh"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"6、简书","id":""}],"text":"","id":"doxcn2QOOCEKuGQ2Wk1stxfHfth"},{"type":"paragraph","children":[{"type":"text","text":"简书是一个非常棒的写作平台。首先，简书注册流程非常简单，不需要提交各种身份证明。另外，每天发文篇数没有限制，题材方面也不需垂直，想写什么就写什么。其次，每篇文章可以投5个专题，每个专题的关注人数有几千到十几万不等，这个曝光度非常大，就算没有粉丝文章也能让人看到。","id":""}],"text":"","id":"doxcnIAWMiC4qEg6sauIl4XnBIc"},{"type":"paragraph","children":[{"type":"text","text":"最后，简书是出书作者的福音。简书上面活跃着很多资深编辑，简书也给作者提供集结出版的福利。只要你的作品有潜力，更文速度快，文章有较明显的垂直度° ，或早或晚都能实现出书梦想。","id":""}],"text":"","id":"doxcnSUyKKaUcASSY2JslomR5Ih"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"7、豆瓣","id":""}],"text":"","id":"doxcn4k4WOM4ei0AYemlmgfDJbf"},{"type":"paragraph","children":[{"type":"text","text":"豆瓣是一个非常成熟的平台，豆瓣最受欢迎的是书评影评这些文章，都是偏小众文艺的内容。如果是写作新人，要在豆瓣崭露头角是比较难的，流量都倾斜到大咖那里了，新手的文章无人欣赏，写得再好也没用。但如果是写书评影评以及书稿的朋友，文章可能会在这里拥有一定的影响力。","id":""}],"text":"","id":"doxcn0mEuisW088KOWGkvWXl9Ph"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"8、抖音","id":""}],"text":"","id":"doxcnAoYsuOaIgOMUs96HARIdhd"},{"type":"paragraph","children":[{"type":"text","text":"抖音的定位是音乐社交平台，但实际上不如说是一个内容平台，它更像一个短视频版的今日头条。抖音的内容属性远强于社交属性，相比于把它作为日常的社交工具，用户更愿意在抖音中观看视频。","id":""}],"text":"","id":"doxcnWAyMmSyq8OoYsxdf32Kwdd"},{"type":"paragraph","children":[{"type":"text","text":"抖音的“快”表现为以下几点。","id":""}],"text":"","id":"doxcn6gwqyEMAiuo8stVbkTmnXe"},{"type":"paragraph","children":[{"type":"text","text":"一是产品迭代快。2018年，抖音迭代了35个版本之多，平均10.4天迭代一次，可见其调整、优化速度之快，而新玩法也不断地增加。","id":""}],"text":"","id":"doxcnSUC4g8OS8GWGwZU1Tks4oc"},{"type":"paragraph","children":[{"type":"text","text":"二是市场反馈快。对违规账号的封禁、对违规内容的删除、对社会反馈的问题都有快速的反馈及调整，如每月通告封禁账号及内容、防沉迷机制的上线等。","id":""}],"text":"","id":"doxcnusCUG0co2WWQa6xcIy9Sjf"},{"type":"paragraph","children":[{"type":"text","text":"三是热点更新快。热点的视频既出现得快又消失得快，对于抖音中出现的一些热点内容，我们常常来不及蹭就很快被代替了。","id":""}],"text":"","id":"doxcne2swUQ6qOOWgmoMrkMwvPh"},{"type":"paragraph","children":[{"type":"text","text":"四是增长速度快。无论是抖音用户数，还是优秀创作者账号的粉丝数，初期量级上升的速度都很快。","id":""}],"text":"","id":"doxcnk6YOUWoIWMUK6J5bc1tboe"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"开启自媒体","id":""}],"text":"","id":"doxcnMYQEogKmYC6UOWA9ftDdyc"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"一、搞定各平台账号注册","id":""}],"text":"","id":"doxcnmMswOEkEUYgyE51aBJQkPh"},{"type":"paragraph","children":[{"type":"text","text":"百度、今日头条、企鹅号、大鱼号等自媒体平台的注册 *** 都是类似的，操作非常简单。网页搜索自媒体官方平台，按照导引注册即可。","id":""}],"text":"","id":"doxcno80SAC48Ymmm0kon7D7L1g"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"二、快速度过新手期","id":""}],"text":"","id":"doxcn60AOS8a8IWy8ma7FGtd7wc"},{"type":"paragraph","children":[{"type":"text","text":"以目前收益最好、过新手期要求最严格的百家号来举例说明。想要快速度过新手期，重点在于如下3个方面：","id":""}],"text":"","id":"doxcn48USyOYSs8kIA21axp3hPC"},{"type":"paragraph","children":[{"type":"text","text":"1、","id":""},{"type":"text","marks":[{"type":"strong"}],"text":"坚持原创","id":""},{"type":"text","text":" 。对于这一点不需要说得太多，新手期就是平台检验创作者实力的时候，因此，这时不要去做一些搬运或者抄录，一定要坚持原创。","id":""}],"text":"","id":"doxcnweKa2s4C2I60cX4MZX9fWg"},{"type":"paragraph","children":[{"type":"text","text":"2、","id":""},{"type":"text","marks":[{"type":"strong"}],"text":"保证垂直度","id":""},{"type":"text","text":" 。所谓垂直度，就是创作者写的东西或者发布的视频，要与其注册时的定位或者选择的领域保持一致，不要三心二意，想到什么就做什么。","id":""}],"text":"","id":"doxcnmcq6UWCKgYO4qoskxyboDb"},{"type":"paragraph","children":[{"type":"text","text":"3、","id":""},{"type":"text","marks":[{"type":"strong"}],"text":"字数配图","id":""},{"type":"text","text":" 。前期的文章，尽量保持在1000字以上，前期尽量不要太短，因为新手期要向平台证明创作者的创作能力。准备图片3~6张，均匀地分布在文章里面。图片清晰，不要有广告、水印等。自媒体平台不需要花哨的排版，但是要注意多分段落，善用小标题，让读者阅读起来比较轻松。","id":""}],"text":"","id":"doxcnqEESag2UkuM2C4yoM8miHb"},{"type":"paragraph","children":[{"type":"text","text":"在新手期，创作者按照这些要求，脚踏实地地操作，当其百家号指数达到500 ，转为正式用户之后，就可以开始正式赚取收益。","id":""}],"text":"","id":"doxcncsG0ss8Gy8qIA7hgOH8ZAd"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"三、","id":""},{"type":"text","marks":[{"type":"strong"}],"text":"自媒体运营必备工具","id":""}],"text":"","id":"doxcnmGS8ai2UMsuKuwVudXZByb"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"1、微信工具","id":""}],"text":"","id":"doxcnCw6Iq2iKUmQ8yScDagrRsd"},{"type":"paragraph","children":[{"type":"text","text":"微信工具顾名思义就是帮助你在微信端更好的去处理一些事务的工具。有了微信工具的加持，可以减少你花费在消息回复上的时间，从而有更多时间去进行其他的工作。","id":""}],"text":"","id":"doxcn6gsWoKmqykK2KMRVtnJBPn"},{"type":"paragraph","children":[{"type":"text","text":"微信工具主要有这些平台：","id":""}],"text":"","id":"doxcnkuSCo6QEUQig4sH1VwzHLe"},{"type":"paragraph","children":[{"type":"text","text":"进群宝、微软小冰、微友助手、小U管家、微信大全、公众宝小i机器人、图灵机器人Group+、公众宝（机器人）、小裂变、八爪鱼、爆汁、咕噜管家、乙店、有机云、 wetool 。","id":""}],"text":"","id":"doxcnECEwCE0om2weI3LDilSU3c"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"2、排版工具","id":""}],"text":"","id":"doxcn0mI0saOq6QYewhYEYua2pf"},{"type":"paragraph","children":[{"type":"text","text":"排版工具多用于对于文字的编辑，主要是用于微信公众号的推文。排版工具多以编辑器插件的形式辅助你进行推文的排版，只需要下载个插件，安装到浏览器，就可以在编辑公众号推文的时候，在界面左侧即可实现相关主题的替换。","id":""}],"text":"","id":"doxcnAu4kmI6ks6ku0QrVU83NMb"},,"attrs":{"height":611,"note":[{"type":"text","text":"开启自媒体","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/33d0b266b49846798c9d9f4e3c5e0007","width":1242},"text":"","id":"doxcnwogkOc6O2Mq4GMzHxcnhEh"},{"type":"paragraph","children":[{"type":"text","text":"目前主要的排版插件及平台有：","id":""}],"text":"","id":"doxcnwk0OikYI0IYsSoUmQjnj3c"},{"type":"paragraph","children":[{"type":"text","text":"美编助手、新媒体管家、135编辑器、i排版、秀米、96微信编辑器、易点微信编辑器、领库编辑器、91微信编辑器、排版侠、微小宝、新榜编辑器、小蚂蚁微信编辑器、微信在线编辑器、微信圈圈排版助手。","id":""}],"text":"","id":"doxcngk4y2uuwCAYcaKOzjEPwnc"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"3、内容资讯平台","id":""}],"text":"","id":"doxcn2IUSqMiEK2ku6xjvCYsuCd"},{"type":"paragraph","children":[{"type":"text","text":"内容资讯是新媒体运营中最重要的一环，现在的新媒体主要还是依靠账号内容来生存和发展，通过内容来建立账号定位，通过不断地搜集最新的垂直领域内容来实现内容的不断创新优化。","id":""}],"text":"","id":"doxcnG0q6CSMIw8SSaTsjVOA24S"},,"attrs":{"height":576,"note":[{"type":"text","text":"开启自媒体","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/96d5bb0055214b54899c18c950198f75","width":999},"text":"","id":"doxcn4ow6SCY4CoOMFMWGf43Opo"},{"type":"paragraph","children":[{"type":"text","text":"目前比较有特点的内容资讯平台有：","id":""}],"text":"","id":"doxcnICoOs0wiKu6UGMhpuAWe6d"},{"type":"paragraph","children":[{"type":"text","text":"微博、知乎、简书、豆瓣、网易号、易信公众平台、今日头条、大鱼号、企鹅号、一点资讯、搜狐号、百家号、抖音、K12用户增长、互联网分析沙龙、爱尖刀、久闻网、产品壹佰、站长之家、A5站长、掘金、简书、派代网、豆瓣小组、知乎专栏、友盟+论坛、产品大牛、PMCAFF产品经理社区、艾瑞网、虎嗅网、36氟、钛媒体、雷锋网、界面新闻、techweb、创业邦、i黑马网、易观、极客公园、梅花网、K12辅助工具大全、 topys、媒界PRAD、网易科技、新浪科技、腾讯科技。","id":""}],"text":"","id":"doxcnK4U4k0Q0I8kiczcg2Q0T6d"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"4、图库","id":""}],"text":"","id":"doxcneWEaswIYSwIgoRoqPrxeLe"},{"type":"paragraph","children":[{"type":"text","text":"做新媒体运营需要用到图片素材的时候很多，社群活动、朋友圈互动、推送内容、文章封面这些都会用到，光有几个平台肯定是不够用的，更别说想免费取图的白嫖党了，这时候你就需要积累一些无版权图片网站，保证足够的图片素材积累，可以让你的内容和互动更加生动。","id":""}],"text":"","id":"doxcn0qqwWOu8gkuAOMeKG5kN1b"},,"attrs":{"height":613,"note":[{"type":"text","text":"开启自媒体","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/1ac6c3a2d69743aea73c8f9d9f98a4eb","width":1250},"text":"","id":"doxcnUAuU0wseW0s *** Wxk1dCzud"},{"type":"paragraph","children":[{"type":"text","text":"图库网站推荐（有些无版权）：","id":""}],"text":"","id":"doxcnUI4sQSkCSACsyw5UjqZSsg"},{"type":"paragraph","children":[{"type":"text","text":"别样网、阿里矢量图标库、米拍、图虫网、全景网、拍信、视觉中国、千图网、花瓣网、昵图网、天堂图片网、大图网、我图网、PADMAG视觉杂志、Leica摄影杂志、乐乎、iconfont、 lconfinder 。","id":""}],"text":"","id":"doxcnqCqAKek2aQAiiEroGZXxxf"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"5、新媒体相关","id":""}],"text":"","id":"doxcnoKs2uswOEu2qcv8EZgMmkf"},{"type":"paragraph","children":[{"type":"text","text":"新媒体相关的工具主要以综合类平台为主，这些平台会整合各类资源，比如：","id":""}],"text":"","id":"doxcnk6gocmwwmmOUEHLVcjZVsc"},{"type":"paragraph","children":[{"type":"text","text":"（1）热点资讯。会帮你把各个平台的热点资讯进行整合，如果你的账号紧跟热点，那么是非常好的信息获取地；","id":""}],"text":"","id":"doxcnA0UyMKcmuocqaG8fadNuCL"},{"type":"paragraph","children":[{"type":"text","text":"（2）可以接广告。如果你的账号是个人账号或者是没有直接金主爸爸，那么这些平台上面会提供丰富的广告给你接，并且覆盖了多个主流平台，让你可以找到最合适自己的哪一个；","id":""}],"text":"","id":"doxcnG6GKcuagIK84SSOztsoNlb"},{"type":"paragraph","children":[{"type":"text","text":"（3）账号曝光平台。在这些平台上你只要绑定自己的自媒体账号，平台就会显示很多你的重要数据信息，比如活跃度、平均阅读量之类的，为你增加曝光，获得商业合作的机会增多；","id":""}],"text":"","id":"doxcn6yeeIS6wawAOmCfTBFnaOg"},{"type":"paragraph","children":[{"type":"text","text":"（4）直观的榜单信息。你可以看到各个自媒体平台的大佬综合排行，可以很快找到自己领域的垂直账号，并可以查看相关的信息，帮助你进行账号的重塑，以及及时向优秀的账号学习。","id":""}],"text":"","id":"doxcnSquuGYSMyUo8ieGiWlGqJg"},{"type":"paragraph","children":[{"type":"text","text":"目前主要的平台有以下这些，都是比较好用的平台：","id":""}],"text":"","id":"doxcnykAMcUGYAiEeKqZcAdp96f"},{"type":"paragraph","children":[{"type":"text","text":"新榜、搜狗微信搜索、新浪微博热搜、西瓜公众号助手、新媒体大全、微小宝、新媒体管家、微果酱、BlueMC营销捕手、爱微帮、微口网、微推宝、百度搜索风云榜。","id":""}],"text":"","id":"doxcnm2uMMomyS2e8kVPyhxy2Pe"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"6、二维码工具","id":""}],"text":"","id":"doxcnIWCoIKWOUQMIGJqFd3TV5G"},{"type":"paragraph","children":[{"type":"text","text":"二维码的用途非常广泛，想要把一个链接、图片、信息变成二维码，都需要进行转换，用到的地方很多。二维码是获取信息的最快方式，深受新媒体运营者的喜爱。","id":""}],"text":"","id":"doxcnAOoEiCsEOIMqQn8ThaC1VT"},,"attrs":{"height":615,"note":[{"type":"text","text":"开启自媒体","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/38230b159ba0455eb1da760cb9bfed13","width":1229},"text":"","id":"doxcnMyuImUWWk2USqchizjedcc"},{"type":"paragraph","children":[{"type":"text","text":"常见的二维码转换工具有：","id":""}],"text":"","id":"doxcnWmU2GKiMyCcsg7av8SnSZe"},{"type":"paragraph","children":[{"type":"text","text":"草料二维码、QuickMark、码客坊、模板码、微微二维码、图帮主艺术二维码、二维工坊、第九工厂、Q码、联图网二维码生成器、码主人、微助点动态二维码生成器、二维码梦工厂、创客贴、码眼无界。","id":""}],"text":"","id":"doxcn6YO4y4SOIQ2UX8empkwTY0"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"7、GIF","id":""}],"text":"","id":"doxcnYquWAgKWGASggXExkZIDac"},{"type":"paragraph","children":[{"type":"text","text":"GIF用到的地方很多，推文当中如果不想放视频的话，可以直接截取视频的一部分做成GIF放在里面，这样更加的直观。","id":""}],"text":"","id":"doxcnq0uqG0yu8QOO61G7M8ySQe"},,"attrs":{"height":574,"note":[{"type":"text","text":"开启自媒体","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/370584a829a64f0f81386f7c0b43d14b","width":1215},"text":"","id":"doxcnqisiwis44i4kEvXqFm5Vbf"},{"type":"paragraph","children":[{"type":"text","text":"常见的GIF工具有：","id":""}],"text":"","id":"doxcnmuqmmQAmI6kkC8np4oA8yh"},{"type":"paragraph","children":[{"type":"text","text":"Giphy、soogif、小猪动图、Golden Wolf、IMN ARTIST、afael-varona、Gitbin、Gifparanoia、Rafael、Gifcool、Rafael varona、gifparanoia、Kotaiguchi-gif、PandaGif、Julian Glander、gifjia、狐图网、嗨图网、glander 。","id":""}],"text":"","id":"doxcnIaU2I2WqIQWKM2MsfcEuib"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"8、思维导图","id":""}],"text":"","id":"doxcnyywMOmmgAK2k *** upqwRvZd"},{"type":"paragraph","children":[{"type":"text","text":"常用的思维导图工具有百度脑图和Xmind 。百度脑图是网页版，数据同步保存，使用比较方便；Xmind功能多，样式比较丰富。","id":""}],"text":"","id":"doxcnYaoOeMUkC0oEnhSSqDeYzA"},{"type":"paragraph","children":[{"type":"text","text":"思维导图可以帮创作者梳理逻辑框架、整理思路，帮创作者把复杂的东西变得简单化。比如，利用碎片化时间通过思维导图整理出文章的框架，然后抽出整块的时间填充内容，一篇文章很容易就完成了，这样就不会出现写文章慢的问题。","id":""}],"text":"","id":"doxcnqMOES2Gc0s8MKoYIzBcrhe"},,"attrs":{"height":1354,"note":[{"type":"text","text":"开启自媒体","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/d4d55419fdec4ee3a87a9bda35547ac7","width":1586},"text":"","id":"doxcnoKkAu84GIwOcmepAp0aYub"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"9、滴答清单","id":""}],"text":"","id":"doxcnMs6sAWkeosaMmSsTSJM4Cc"},{"type":"paragraph","children":[{"type":"text","text":"滴答清单是一个可以帮创作者规划任务和管理时间的工具。很多人感觉自己忙忙碌碌，却没有收获，原因就是没有目标和计划。建立待办事项列表，管理好时间，可最大化提高工作效率。","id":""}],"text":"","id":"doxcn4ymcMAyGsK8KJkDQgXAYMa"},{"type":"paragraph","children":[{"type":"text","text":"以自媒体运营来说，对于创作者每天发布几篇文章，阅读多少同领域的内容，搜集多少素材，都可以建立一个计划任务，以结果来督促行动，在完成任务的同时，也会让创作者更有成就感。","id":""}],"text":"","id":"doxcn2s00mMicUWuWcNHl8wiVog"},,"attrs":{"height":780,"note":[{"type":"text","text":"开启自媒体","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/7a5507e515f5424b8a78e2e45609e629","width":1400},"text":"","id":"doxcno0s0Yki88oooIvcq6GECDf"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"运营技巧","id":""}],"text":"","id":"doxcnOImweQ62WWqKWqOeGybBUh"},,"attrs":{"height":299,"note":[{"type":"text","text":"运营技巧","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/81915ff9d5664d5ca40d927cd964397c","width":640},"text":"","id":"doxcnwwowmQS8kcU2MPzEDHLnTc"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"选择定位","id":""}],"text":"","id":"doxcnYYwcKG4E88oqCO3UjGfcmf"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"一、商业模式定位","id":""}],"text":"","id":"doxcnYgKG8ug8KYmawPDpemhIoc"},{"type":"paragraph","children":[{"type":"text","text":"商业模式通俗来讲就是赚钱的方向。确定过领域之后，就要考虑未来在这个领域如何赚钱。大部分人做自媒体的最终目的是赚钱，无论是做自媒体创业，还是因为兴趣爱好决定做自媒体，都应该把赚钱放在首位。因为创作者只有看到了收入，才有动力在这条路上持续走下去。","id":""}],"text":"","id":"doxcnEoQIE2mMmGQEeWhOHVdnZd"},{"type":"paragraph","children":[{"type":"text","text":"当创作者不知道未来如何变现时，可以收集一些同领域的账号，来分析、判断别人的赚钱方式。看看这些账号是靠平台广告补贴，还是有后端的变现模式；是经常推广内容，还是通过销售服务来变现。清楚别人的变现模式后，创作者就会对自己的领域有一个更深刻的认知，也会对自己的未来走向有一个很好地把控。","id":""}],"text":"","id":"doxcnooiioIoGsowG27G0x6Gpwh"},,"attrs":{"height":465,"note":[{"type":"text","text":"选择定位","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/a333b2c9f9794ccfba1dd919e09b0972","width":800},"text":"","id":"doxcnAwIIMqKu68sGCmF6EKYZ0d"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"二、用户定位","id":""}],"text":"","id":"doxcn00QKQK8cKsqGIhHFr95QWf"},{"type":"paragraph","children":[{"type":"text","text":"创作者只有了解了自己的目标读者，才能根据这些读者的需求，制造出相应的内容，达到最好的营销效果。目标读者定位主要做如下两件事：","id":""}],"text":"","id":"doxcnSy2akU0wWs4Gq8KFqrvsub"},{"type":"paragraph","children":[{"type":"text","text":"第一件事是了解自己的目标读者是谁；","id":""}],"text":"","id":"doxcnqWEkuu66M0WqKqRVvgrZjb"},{"type":"paragraph","children":[{"type":"text","text":"第二件事是了解这些目标群体的主要特征。对目标读者的定位需要经过3个步骤：","id":""}],"text":"","id":"doxcnw04mU6IeMsSwfnmwfC2etW"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"1、收集信息","id":""},{"type":"text","text":"：可以通过多种方式收集用户信息，如问卷、访谈形式等，然后将这些信息制成表格，根据表格数据分析用户的基本属性。","id":""}],"text":"","id":"doxcneOGI8mumaS2uErfDk6WjRe"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"2、分类","id":""},{"type":"text","text":"：根据用户的信息分析出用户的基本属性后，可以将用户分成几大类，然后给这些分类后的用户贴上标签，例如，哪些是活跃用户，哪些是购买能力很强的用户，等等。","id":""}],"text":"","id":"doxcnEacgmK6W28gaSG5MM8apYg"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"3、实现定位","id":""},{"type":"text","text":"：在进行信息收集和用户分类之后，就可以实现用户定位的最后一步——对目标群体进行全方位的用户画像描述，包括性别、婚姻、手机依赖性、收入、爱好、性格等。","id":""}],"text":"","id":"doxcnAAoKiQ6UsCoiCiEmPxxZkD"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"三、领域及内容定位","id":""}],"text":"","id":"doxcno8Cw4Cak8csoY1ckUK7Gbg"},{"type":"paragraph","children":[{"type":"text","text":"账号领域定位比较好理解，也就是说创作者以后准备从事哪个方向，在哪个领域输出内容。比如情感领域、汽车领域、育儿领域、教育领域等，选择了领域之后，创作者就需要不断地输出这个领域的内容，需要持续地创作，不断地学习这个领域的新知识，总结已有的知识，真正变成这个领域的专家。","id":""}],"text":"","id":"doxcncqCYs8GYwuMo4QrKa1iA3e"},,"attrs":{"height":307,"note":[{"type":"text","text":"选择定位","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/8db91c3337be41c896ef9c204117ebae","width":504},"text":"","id":"doxcnO8om4QeKYUqic3X8f2nDke"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"思考方向","id":""}],"text":"","id":"doxcnMeGy8uskoaYq6kerWbrkGf"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"一、为什么粉丝很多收益却很少","id":""}],"text":"","id":"doxcnug6sgw2sYQumKw0ENElIGe"},{"type":"paragraph","children":[{"type":"text","text":"一般遇到这样的情况，就应该反思如下两个问题：","id":""}],"text":"","id":"doxcnWUCCAoUoEM4QSGvFJWFRnd"},{"type":"paragraph","children":[{"type":"text","text":"（1）你的变现方式选对了吗?","id":""}],"text":"","id":"doxcnw4UaCqeG2cWe675TInPXme"},{"type":"paragraph","children":[{"type":"text","text":"（2）你获取的是精准粉丝吗?","id":""}],"text":"","id":"doxcnqu8gAMSKgeUY00noblENvh"},{"type":"paragraph","children":[{"type":"text","text":"有些作者通过内容吸引来的精准粉丝，本来就对内容感兴趣，黏度非常高，因此作者随随便便发一篇文章，阅读量都会很不错。如果创作者的粉丝很多，但是收益却很少，就要考虑其粉丝是否精准。在获得新粉丝的同时，也不能忽略老粉丝，维护好粉丝，不断地增加粉丝的黏度，不仅有利于增加粉丝量，更有利于后期变现。","id":""}],"text":"","id":"doxcnc2keomCe022SzxtCclfyHv"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"二、粉丝为什么关注你","id":""}],"text":"","id":"doxcn02icIIkueacQBDn4lFpRdv"},{"type":"paragraph","children":[{"type":"text","text":"创作者需要知道获取粉丝的原理。粉丝关注创作者的心路历程是什么?","id":""}],"text":"","id":"doxcnmIom6MaQECymaeQ0ovyLJf"},{"type":"paragraph","children":[{"type":"text","text":"因为创作者的内容有价值，是读者正好需要的，读者对创作者接下来的内容就会有所期待，害怕失去创作者的内容，就会关注其账号。也许读者今天很疲惫，刚好看了一个好笑的段子，顿时感到心情愉悦，就关注了作者。也许读者今天有一个问题不知道怎么解决，刚好看了一篇讲这个问题的文章，学到了技能，也便会关注作者。","id":""}],"text":"","id":"doxcnmuSIcU8cQiuygrr7YviDHh"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"三、如何快速涨粉","id":""}],"text":"","id":"doxcnsg2WQKomIgWuews1XeZKxd"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"1、爆文涨粉","id":""}],"text":"","id":"doxcnQCka8SUuUMuwa4iDwEcDDe"},{"type":"paragraph","children":[{"type":"text","text":"爆文涨粉，是大多数自媒体作者使用的 *** ，毕竟涨粉效果是非常可观的。一般来说，分享干货知识、技能技巧类的细分领域涨粉速度就会快一点。","id":""}],"text":"","id":"doxcnIe2CKWgQyigSqumXWmtSKf"},{"type":"paragraph","children":[{"type":"text","text":"爆文讲究天时地利人和，不是说爆就能爆的，但只要创作的内容对读者有用，能够突出自己的特色，文章的阅读量就不会太差。","id":""}],"text":"","id":"doxcnqK2Sym0wiSawt8cjTA5Mck"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"2、微头条","id":""}],"text":"","id":"doxcne0kCcaMmQCc283KhN5oAPe"},{"type":"paragraph","children":[{"type":"text","text":"微头条属于今日头条的一个分支，但微头条是没有收益的，就像微信朋友圈一样。与朋友圈不一样的是，微头条的内容不仅自己的粉丝可以看得到，还可以让更多的人看到。所以只要运营好微头条，吸引的粉丝也是非常精准的。","id":""}],"text":"","id":"doxcnmYEwiYEgQSw24eDty6q3rQ"},{"type":"paragraph","children":[{"type":"text","text":"值得注意的是，一定要发与自己领域相关的内容，字数也不能太多。想想看，即使是发朋友圈，作者也不会发长篇大论，几十字或者一两百字，再配上一张合适的图片即可。","id":""}],"text":"","id":"doxcn0w8MyW0ioWwYO8IUzDAHpc"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"3、抖音涨粉","id":""}],"text":"","id":"doxcnsWaOomgieoU0ghruATKXHb"},,"attrs":{"height":751,"note":[{"type":"text","text":"思考方向","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/4ea13407575549ac963ba7865f8ea1fb","width":680},"text":"","id":"doxcnM8eGyEKCAQCe4F5iqFuCJh"},{"type":"paragraph","children":[{"type":"text","text":"（用户关注账号的路径）","id":""}],"text":"","id":"doxcncKMioSe2q6yk41K4kxlrLg"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"（1）硬广告引流法","id":""}],"text":"","id":"doxcnUWOuqa4qQIayslnSSGJ3Le"},{"type":"paragraph","children":[{"type":"text","text":"硬广告引流法是指在短视频中直接进行产品或品牌展示。建议运营者可以购买一个摄像棚，将平时在朋友圈发的反馈图全部整理出来，然后 *** 成照片电影来发布视频，如减肥的前后效果对比图、美白的前后效果对比图等。","id":""}],"text":"","id":"doxcnGg2s6CsiqOcOiAV3IHPs4d"},{"type":"paragraph","children":[{"type":"text","text":"例如，华为荣耀手机的抖音官方账号就联合众多明星达人，如李现、胡歌以及贾玲等打造各种原创类高清短视频，同时结合手机产品自身的优势功能特点来推广产品，吸引粉丝关注，如下图所示。","id":""}],"text":"","id":"doxcnE80ooCaEEqsKKyV0EtP9if"},,"attrs":{"height":1008,"note":[{"type":"text","text":"思考方向","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/200858b671cc43c8900c91fe2da0c2e5","width":1020},"text":"","id":"doxcnO4Ae6mEMW6c8CE6dpiL71d"},{"type":"paragraph","children":[{"type":"text","text":"（华为荣耀手机的短视频广告引流）","id":""}],"text":"","id":"doxcngiuc8GASUU8ENk1ZWYMCM8"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"（2）巧妙利用热搜","id":""}],"text":"","id":"doxcnisyQo24KEgmk626ZqIGHDg"},{"type":"paragraph","children":[{"type":"text","text":"对短视频的创作者来说，蹭热词已经成为一项重要的技能。运营者可以利用抖音热搜寻找当下的热词，并让自己的短视频高度匹配这些热词，从而得到更多的曝光。","id":""}],"text":"","id":"doxcnuqCyqyCMyQC62hfgTzVnDb"},{"type":"paragraph","children":[{"type":"text","text":"利用抖音热搜引流有如下4个 ***。","id":""}],"text":"","id":"doxcnmOw0o0auwqQIYFXj6BpmZc"},{"type":"paragraph","children":[{"type":"text","text":"①视频标题文案紧扣热词","id":""}],"text":"","id":"doxcnUCoAIegUmIwysnF7b3h6Du"},{"type":"paragraph","children":[{"type":"text","text":"如果某个热词的搜索结果只有相关的视频内容，这时视频标题文案的编辑就尤为重要。运营者可以在文案中完整地写出这些关键词，提升搜索匹配度的优先级别。","id":""}],"text":"","id":"doxcnE2ssAa4GoOIQK6Ohq9tSee"},{"type":"paragraph","children":[{"type":"text","text":"②视频话题与热词吻合","id":""}],"text":"","id":"doxcnuOqCeswuUogi4vK6BCOn9f"},{"type":"paragraph","children":[{"type":"text","text":"以“那么骄傲”的热词为例，搜索结果返回的是播放量5.6亿次的#那么骄傲#话题。从视频搜索结果中的热门作品来看，之所以获得100多万个点赞量，是因为它带有包含热词的话题，如下图所示。","id":""}],"text":"","id":"doxcnoWQ4ymGO4E0uEnNpAKbvnd"},,"attrs":{"height":988,"note":[{"type":"text","text":"思考方向","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/31e8b2ab3e4f450981b76882568ea4ef","width":1020},"text":"","id":"doxcnisgyuQ24iGWsGCIKMisGNf"},{"type":"paragraph","children":[{"type":"text","text":"③视频选用BGM与热词关联度高","id":""}],"text":"","id":"doxcni2YMm8e6Cgu0WMJb3Q9kAd"},{"type":"paragraph","children":[{"type":"text","text":"例如，从“体面”这一热搜词返回的搜索结果来看，部分短视频从文案到标签，都没有“体面”字样。这些短视频能得到曝光机会，是因为BGM使用了“体面钢琴版（剪辑版)”这首歌。因此，通过使用与热词关联度高的BGM ，同样可以提高视频的曝光率。","id":""}],"text":"","id":"doxcnAMg2EuOWMeGCcxLXH1NGzc"},{"type":"paragraph","children":[{"type":"text","text":"④账号命名踩中热词","id":""}],"text":"","id":"doxcnug4qeWsIqoQO2dWmkpkiIf"},{"type":"paragraph","children":[{"type":"text","text":"这种 *** 比较取巧，甚至需要一些运气，但对于与热词相关的垂直账号来说，一旦账号命名踩中热词,曝光概率就会大幅增加。比如,热词“减肥操” ，真正带火这个词的可能只是排在首位的那条获得93万个点赞的视频,但是“减肥操”等抖音号因为命名踩中了热词，也搭上了热榜的顺风车，曝光得到大幅增加，如下图所示。","id":""}],"text":"","id":"doxcn08G0iMCaIi2kiycfPDyKJe"},,"attrs":{"height":996,"note":[{"type":"text","text":"思考方向","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/2fd7653eb0dd4591a54b92305eff1dab","width":1020},"text":"","id":"doxcnUm0isOYgKmecuUSV7WSE1b"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"（3）多拍原创短视频","id":""}],"text":"","id":"doxcneYEEYAc0WaCyGgz7lsGsSg"},{"type":"paragraph","children":[{"type":"text","text":"有短视频 *** 能力的运营者，原创引流是最好的选择。运营者可以把 *** 好的原创短视频发布到抖音平台，同时在账号资料部分进行引流，如昵称、个人简介等，都可以在其中留下微信等联系方式。","id":""}],"text":"","id":"doxcn0Mwwy268yUEk4emDH300ae"},{"type":"paragraph","children":[{"type":"text","text":"有短视频 *** 能力的运营者，原创引流是最好的选择。运营者可以把 *** 好的原创短视频发布到抖音平台，同时在账号资料部分进行引流，如昵称、个人简介等，都可以在其中留下微信等联系方式。","id":""}],"text":"","id":"doxcnyYW *** Us40SoU4nAB4sUhGf"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"（4）评论区互动引流","id":""}],"text":"","id":"doxcnU06Q8mYYE4eMcnWT5lj59e"},{"type":"paragraph","children":[{"type":"text","text":"在抖音短视频的评论区进行评论的用户基本上是抖音的精准受众，而且是活跃用户。运营者可以先编辑好一些引流话术，话术中带有微信等联系方式。在自己发布的视频的评论区回复其他人的评论，评论的内容可直接复制粘贴引流话术。","id":""}],"text":"","id":"doxcn8Wqu2WuwaqQCc5UJ4NNuxg"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"实现盈利","id":""}],"text":"","id":"doxcnScMiwUGc0W4uMBW2R3zJ9f"},{"type":"paragraph","children":[{"type":"text","text":"众所周知，自媒体收益方式很简单：","id":""},{"type":"text","marks":[{"type":"strong"}],"text":"只要注册自媒体平台账号，发布文章和视频，自媒体平台就会给广告收益分成。","id":""},{"type":"text","text":"这种收益模式的操作简单，能让自媒体快速出现在大众视野。","id":""}],"text":"","id":"doxcnGoam68EeWsG4gh1Ojy7Suc"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"一、利用自媒体持续赚钱的两个方向","id":""}],"text":"","id":"doxcn6qqKssKA4OU6MlgXifIe0c"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"1、电商","id":""}],"text":"","id":"doxcnIAYokgiIO0W0YhjGrK7sDd"},{"type":"paragraph","children":[{"type":"text","text":"传统商家、店铺最稀缺的就是流量。做自媒体，创作者每天都在想办法制造爆文，最不缺的就是流量。可以选择商家需要的类目，重点运营和产品用户群比较近的领域。","id":""}],"text":"","id":"doxcn4auiYuy4UQyqULnoMAMXGd"},,"attrs":{"height":596,"note":[{"type":"text","text":"实现盈利","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/64364bcd84a04197849c3fdf5281dee1","width":1061},"text":"","id":"doxcnQYgIMY2ewgAObG3DU3QvGh"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"2、知识付费","id":""}],"text":"","id":"doxcni80QyGAcOwEQAAEVZLHPpb"},,"attrs":{"height":1080,"note":[{"type":"text","text":"实现盈利","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/3eabff5420b54b64aa548d913b262429","width":1920},"text":"","id":"doxcnAgC4aauYmgmiEt5pEIHAoc"},{"type":"paragraph","children":[{"type":"text","text":"知识付费是自媒体人的一个超级大红利。在如今这个知识也可以卖钱的时代，知识付费赚钱真的太简单了。只要创作者有一套相对比较系统的知识，就可以用文字、声音或者视频的形式来销售，并且只需付出一份劳动，即可持续产生收益，说是躺赚一点也不夸张。","id":""}],"text":"","id":"doxcnK4eykoksCE0MrZiP2Hp7kF"},{"type":"paragraph","children":[{"type":"text","text":"想要做知识付费，可以用导流微信成交，利用千聊、荔枝微课或者知识星球这样的平台，也可以利用头条的付费专栏功能。现在门槛非常低，只要头条号开通原创，就可以申请开通付费专栏。头条的付费专栏做得非常成功。另外，抖音已经打通了头条的知识付费专栏，发布抖音视频也可以直接插入付费专栏，前景非常好。","id":""}],"text":"","id":"doxcnkeAcCKU06MECuirxw7pFQh"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"二、将自己打造成自媒体明星赚钱","id":""}],"text":"","id":"doxcnO28KyMSu62G4yeQ3YI7aQe"},{"type":"paragraph","children":[{"type":"text","text":"打造个人品牌，把自己打造成自媒体明星，实现名利双收。这种模式适合在某个领域有特长或有绝活者，如传统企业主、音乐老师、摄影爱好者、旅行爱好者、健身教练、律师、保险专家等。下面讲解实施的流程：","id":""}],"text":"","id":"doxcnm0ekWsOaQqs48NWyDXqzAf"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"第一步：自身定位","id":""}],"text":"","id":"doxcn4wUS46YYyyaUMDVvr5n51f"},{"type":"paragraph","children":[{"type":"text","text":"要把自己打造成一个领域中的专家和明星，定位非常重要。定位做好后，就要执行下去，不能再随意更改，自身定位有如下几个注意事项。","id":""}],"text":"","id":"doxcnQoYkeuSoceU2QzPAFCWbNz"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"1、切合实际：","id":""},{"type":"text","text":"定位一定要切合自身实际情况，抓住自己的绝活特长，切勿好高骛远，否则后期就会陷入进退两难的境地。比如一名优秀的吉他演奏人员，他把自己打造成吉他专家就可以了，没有必要非说自己是音乐家，否则不能达到相应高度的价值分享，会被粉丝淘汰。","id":""}],"text":"","id":"doxcny *** mQyQyacs2Ix5JGyWyLg"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"2、做好市场分析：","id":""},{"type":"text","text":"大数据时代，无论做什么事情都要看数掘，不能拍脑门就决定，要清楚地分析自己的目标粉丝在哪里，他们需要什么样的信息，他们有什么样的习性，他们有什么样的需求，以及他们有什么样的痛点。在这方面，百度指数是一个很好的工具，要充分利用起来。请记住，创作者所做的一切都是为营销推广服务。自媒体的营销就是吸引粉丝，并且让粉丝记住创作者。","id":""}],"text":"","id":"doxcn4GikOKAG2qga6iTqkyranf"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"第二步：选择平台","id":""}],"text":"","id":"doxcnISCQMqusEIay0qbvI0wCZd"},{"type":"paragraph","children":[{"type":"text","text":"现在自媒体平台比较多，在平台选择上，建议“","id":""},{"type":"text","marks":[{"type":"strong"}],"text":"全面撒网，重点捞鱼","id":""},{"type":"text","text":"” ，一般来说，微信公众号是必做的，因为公众号的流量是可积累的，但是腾讯对鼓励转发等营销行为打击比较严重，因此大多数自媒体人选择的是从外部引流。","id":""}],"text":"","id":"doxcnKWqKyc4wAaYIUONJZUTFQ8"},{"type":"paragraph","children":[{"type":"text","text":"公众号与其他自媒体平台最大的区别：其他平台的流量都是平台的，而微信公众号的粉丝是自己的，是自己的专属流量池。目前流量比较大的平台有今日头条、百度百家、搜狐自媒体、大鱼号、企鹅号等。","id":""}],"text":"","id":"doxcnS6EEaIMUW6GIe8F74E14dd"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"第三步：输出价值","id":""}],"text":"","id":"doxcnWisC84mQkkQA1MoCbi8Odr"},{"type":"paragraph","children":[{"type":"text","text":"输出价值，简单说就是分享展示。如果创作者精通红酒知识，就每天分享一些红酒知识；如果创作者擅长汽车专业，就每天分享汽车知识、驾驶经验、选车经验、保养经验等；如果创作者是一名吉他高手，就每天推荐优质曲子，分享学习 *** 等。展现 *** 可以是图片、文字、视频、音乐、语音等，没有任何限制，选择适合自己的 *** 即可。","id":""}],"text":"","id":"doxcni8AkO0w2UuKKaKYQa9rHmg"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"第四步：网络推广","id":""}],"text":"","id":"doxcnQESkEQmywkYCsRR3aJxrsc"},{"type":"paragraph","children":[{"type":"text","text":"输出了价值，接下来就要大力进行推广，无论线上线下均可，推广 *** 不在于多，而在于精，找到一个适合自己的 *** 强力地执行才是推广的王道。","id":""}],"text":"","id":"doxcnSugM66YSu6mqOKwTCwLSqh"},,"attrs":{"height":288,"note":[{"type":"text","text":"实现盈利","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/30cd5d164a6d4e6eb650a1ebe0871cca","width":480},"text":"","id":"doxcngiEAaKmgaeKuozneyr5LRg"},{"type":"paragraph","children":[{"type":"text","text":"做网络推广分为如下3个步骤：","id":""}],"text":"","id":"doxcnioIQ0mGsYcqGgHzt4uPbrs"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"1、占领搜索","id":""},{"type":"text","text":" 。最简单的 *** 就是多申请几个博客，以及各个网站的专栏、百家号等，把自己的文章同步发上去。如果条件允许，就请人写一些访谈录等，付费发到各大新闻网站，效果更好。","id":""}],"text":"","id":"doxcnSE2O48UqM468gtsBlJ8tTd"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"2、图片和视频是比文字更直接的背书工具","id":""},{"type":"text","text":" 。如果用户能搜到大量创作者和名人的合影，创作者就可以给人更靠谱的感觉。","id":""}],"text":"","id":"doxcnmOEGIYMCESs4IrYJtcrDUh"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"3、占领人心","id":""},{"type":"text","text":" 。完成了占领搜索，让新来的粉丝关注创作者，了解创作者。有了初步的基础信任，这还远远不够，创作者还需要快速占领人心，快速给粉丝以信任自己的理由。可以利用出书、接受采访、名人推荐、蹭名气等 *** 实现目的。","id":""}],"text":"","id":"doxcnKE6aaUeWqkuisV1NXJfVrg"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"第五步：占领市场","id":""}],"text":"","id":"doxcnc0mOmEoc0sMeYN9xmzXlTd"},{"type":"paragraph","children":[{"type":"text","text":"占领市场的 *** 主要是成交， ","id":""},{"type":"text","marks":[{"type":"strong"}],"text":"一切营销的目的都是成交","id":""},{"type":"text","text":" ，只有成交了才有利润，才能变现。成交是一个复杂的过程，互联网营销上的成交，有一个核心 *** ：一定让客户用最简单的动作完成付款过程。","id":""}],"text":"","id":"doxcn6gyaqoIOaQus64vSlMvLfh"},{"type":"paragraph","children":[{"type":"text","text":"自媒体时代，发动用户传播是最好的广告方式。要让用户帮创作者传播，当然创作者需要给出相应的好处，切实分析好用户的痛点，对症下药，才是裂变传播的王道。","id":""}],"text":"","id":"doxcnog2o0y2iOy0IwRUt5agr8d"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"第六步：收获粉丝","id":""}],"text":"","id":"doxcnCcgmAMGsKW4UC2odupv8Oh"},{"type":"paragraph","children":[{"type":"text","text":"只要做好了推广，接下来就会陆续收获很多粉丝（可以是微信公众号关注者、微信个人好友、 *** 好友等），这些粉丝之所以关注创作者，是被创作者输出的价值所吸引，那么接下来创作者就要持续输出价值来维护其粉丝，同时和粉丝保持必要的互动，如","id":""},{"type":"text","marks":[{"type":"strong"}],"text":"留言回复、建粉丝群、组织线下活动","id":""},{"type":"text","text":"等。","id":""}],"text":"","id":"doxcnsIACW0QgQcUO69TITfxZtV"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"第七步：培养信任","id":""}],"text":"","id":"doxcnqysQEKaOkw2CGbqulTkTgb"},{"type":"paragraph","children":[{"type":"text","text":"新吸引来的粉丝，对创作者的了解还比较少，自然对创作者的信任度也比较低，如果此时匆忙变现，则容易使粉丝产生反感情绪，甚至不再关注创作者，这一阶段创作者的重要任务就是培养粉丝的信任。","id":""},{"type":"text","marks":[{"type":"strong"}],"text":"互动是提高粉丝黏度、激活粉丝热情的必要手段","id":""},{"type":"text","text":" 。","id":""}],"text":"","id":"doxcnuQAO0Cs0Sg6iABzIZvew1d"},{"type":"paragraph","children":[{"type":"text","text":"互动包括很多方面，如及时回复粉丝留言，给粉丝发放一些小礼物，建立粉丝群使其有归属感，举办一些线下活动促进粉丝感情，等等。俗话说“网上聊十年，不如线下见一面” 。整个过程中，持续输出价值是必不可少的环节。","id":""}],"text":"","id":"doxcnASKsCqwikAqGWuosW39cMe"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"第八步：获取收益","id":""}],"text":"","id":"doxcnsSE0CeyQwuyg2Zq0bvt8sd"},{"type":"paragraph","children":[{"type":"text","text":"有了一定的粉丝量，并且经过一段时间的信任培养后，创作者就成为粉丝眼中这个领域的专家，成为受粉丝尊重和崇拜的明星。有了信任，变现就是顺理成章的事情。","id":""},{"type":"text","marks":[{"type":"strong"}],"text":"变现有非常多的渠道，如收广告费、销售产品、组织活动、做培训等","id":""},{"type":"text","text":" 。","id":""}],"text":"","id":"doxcnIIIMIWy46SqAyAcATIeENc"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"第九步：产生裂变","id":""}],"text":"","id":"doxcnScYiwcoq62we49IHqQhDAh"},{"type":"paragraph","children":[{"type":"text","text":"自媒体是建立在社交基础之上的，所以它具有社交属性，基于社交媒体的用户口碑传播是最有威力的推广途径。不能让用户主动传播的传播，都不是好传播。只要创作者巧妙利用人性弱点，在输出价值的同时巧妙设置“诱饵” ，粉丝就会主动传播其产品，进一步吸引很多新粉丝加入。创作者再次进入信任培养周期，从而进入良性循环。","id":""}],"text":"","id":"doxcniukKKOKWQWyeiioYqf5mzh"},{"type":"paragraph","children":[{"type":"text","text":"最后，自媒体明星年入百万千万甚至过亿的大有人在，如鬼脚七、Ayawawa等众多草根摇身一变就成了耀眼的自媒体明星。如果要问达成后的效果，则要看创作者的行业和执行力，如果执行力强则很快就可以超过他们。如果执行力不行，结果就会大打折扣。当然，自品牌打造是一个系列的过程，需要长期坚持，不懈努力。","id":""}],"text":"","id":"doxcnKSEE2UiEWQwaQr2ysycath"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"文案炼成 *** ","id":""}],"text":"","id":"doxcn2SQUSYWA60ug5lKyTESQsh"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"爆款标题","id":""}],"text":"","id":"doxcnugA4QY4i4y8gwTL6ccHVle"},{"type":"paragraph","children":[{"type":"text","text":"在撰写文章之前，作者首先应明白其主题内容，并以此拟定标题，从而让标题与内容能够紧密相连。无论撰写的主题内容是什么，最终目的还是吸引用户去阅读、评论和转载，从而带来文章外链，所以撰写一个有吸引力的标题是很有必要的。","id":""}],"text":"","id":"doxcnAy4uisai40GkFZp0PELPK5"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"一、加入关键词，增强代入感","id":""}],"text":"","id":"doxcng42ao6iwccmkCOvDlsEJ9c"},{"type":"paragraph","children":[{"type":"text","text":"创作者在写自媒体文章标题时，可在标题中加入一些特定的关键词。如一些常用的热词——“惊人的”“注意”“请看”“通知”“最后”“终于”“这种”“这里有”和“你是/能否”等，这样会使文章的曝光率和阅读量达到一个意想不到的效果。","id":""}],"text":"","id":"doxcne8KSYYQGC6w6gt0E0I9kBd"},{"type":"paragraph","children":[{"type":"text","text":"以“你是/能否”来说，它们同属于疑问句式，在标题中出现代表了对读者的提问，这一类标题更加注重与读者的互动。其中， “你是否”这一关键词的意思就是“你是不是怎样?”是对读者现状的一种展示。这样的文章标题出现在读者面前时，读者会下意识把文章标题当中的问题代入自己身上，进而开始反思。","id":""}],"text":"","id":"doxcnoAUya4amqQWIeKlNuGDcjf"},,"attrs":{"height":1073,"note":[{"type":"text","text":"爆款标题","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/5632d3153c9d44168f95e1b758a42142","width":1024},"text":"","id":"doxcn0YWSEGecYcG0MD3Ojys9rf"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"二、借势型标题，传播速度倍增","id":""}],"text":"","id":"doxcn6gMuoSi2g8e2klqJO9rnyc"},{"type":"paragraph","children":[{"type":"text","text":"在撰写自媒体文章标题的时候适当借用热点、名人、流行趋势等能够提高文章的传播速度。","id":""}],"text":"","id":"doxcnGo8eEm4WKEwOMHQRwA1aeb"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"1、借势“牛人” 。","id":""},{"type":"text","text":"“牛人”大都身怀绝技，或是在某领域已经做出傲人成绩。所以当一篇文章的标题当中出现了“牛人”一词,读者便会想要看看，通常会点击查看这个“牛人”到底哪里“牛” ，是如何变“牛”的。","id":""}],"text":"","id":"doxcnIayeaqAEIguGG0WP2ekF7f"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"2、整合热点相关资料。","id":""},{"type":"text","text":"创作者撰写的对“热点”进行归纳和整合的自媒体文案，免去了读者自己去整合的过程，而且其整合出来的内容并不一定是每个读者仅凭“热点”就能够想到的。所以这一类自媒体文案标题对读者来说,非常有吸引力，如标题《〈我的前半生）告诉女人的16件事》。","id":""}],"text":"","id":"doxcnUqAQMCE6OccwYVfqshSage"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"3、大品牌用方案借势。","id":""},{"type":"text","text":"在文案的标题上面做文章,就像大品牌借助方案为自己造势一样,创作者在自媒体文章的标题当中也可以用方案为自己的文章造势，如人所熟知的阿里巴巴集团联合各大电商平台进行的“双11购物狂欢节”营销方案就可用在自媒体文章标题中。","id":""}],"text":"","id":"doxcnwyEWYQsqGuSEIXGGB0HH8b"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"4、情绪作出正确姿态。","id":""},{"type":"text","text":"大部分人很容易被某一种情绪所带动，如借助“奥运会”的势头所撰写的有关“奥运精神”的文章，就很容易调动读者或观众的情绪。因此，在撰写文案标题时，要学会借助某一热门事件或者人们十分关注的事情，从情绪上调动读者的阅读积极性,就能很大程度上吸引观众的注意力和眼球。","id":""}],"text":"","id":"doxcnqWKuA8YY42g2OE5y346meh"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"三、灵活使用数字，增强冲击力","id":""}],"text":"","id":"doxcnO6Ee8ECYg2CWKUUZ59f9qb"},{"type":"paragraph","children":[{"type":"text","text":"具体来说，表示数量的场合有很多，如有表示人、钱、物多少的数字，也有在数字后加上“年”“月”“日”“小时”等表示时间的数字，以及在玫字后加上“倍”“%”等表示程度的数字，等等。","id":""}],"text":"","id":"doxcn2i4gYAYCmS0QC2y7mWVTue"},{"type":"paragraph","children":[{"type":"text","text":"无论是何种使用数字的场景，都能传达出真实而又十分准确的信息。把它运用到标题撰写中，会让这一篇自媒体文章更具说服力，也更能让读者信服。而且，读者在阅读一篇文章的时候，一般希望不费太多心力就能简单清楚地看懂文章。此时将数字放入标题当中，读者就能很好地理解文章要表达的主旨。","id":""}],"text":"","id":"doxcnK2GqEqgkgSIGusq2BXg6Gb"},,"attrs":{"height":1024,"note":[{"type":"text","text":"爆款标题","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/73068ad16c3543fe93ad649cc71b2aec","width":1108},"text":"","id":"doxcniiAC22q00UU6Q1sX2vhHCd"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"四、用好修辞手法，吸引住目光","id":""}],"text":"","id":"doxcnI0kmuiaCUk0uIP7cKPtuKb"},{"type":"paragraph","children":[{"type":"text","text":"自媒体文章标题的撰写要注重其语言的恰当运用。只有语言运用得当，才能吸引读者的目光。特别是有些语言表达方式的运用，如比喻、拟人、对偶、谐音、引用典故等，能让文章标题大放光彩，吸引更多用户阅读和关注。","id":""}],"text":"","id":"doxcnyEkeSqigWICUsrMIMtzE7s"},{"type":"paragraph","children":[{"type":"text","text":"当然，在语言运用方面下功夫，提升自媒体文章标题的可读性和内涵，并不是随意设置的，而是要注意一定的 ***。例如，在引用典故方面，就要注意应该选择合适的典故，不能生搬硬套，有时还可以在引用方式上作文章，在稍微修改的情况下灵活引用。当然，其他的语言运用 *** 也是如此，文章撰写者应多加留意。","id":""}],"text":"","id":"doxcnAwIAC6IcAkAmaot7BybMSb"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"五、利用疑问句，激起好奇心","id":""}],"text":"","id":"doxcnY4weMMGuSmk0QJ8fLblzuc"},{"type":"paragraph","children":[{"type":"text","text":"提问型标题就是撰写标题时采用询问某一问题的形式，常见的最简单的答案是“是”或“不是” ，但也有很多其他回答。它所包含的种类有很多，所以在日常生活中用得十分普遍。在自媒体文章的标题撰写上，采用疑问句式的标题效果也很好，主要表现在如下两个方面：","id":""}],"text":"","id":"doxcnYkcAmAggUiyEcniZeYj2Mg"},{"type":"paragraph","children":[{"type":"text","text":"一方面，提问所涉及的话题大都和读者联系密切，使得标题和读者的关系更近，所以读者愿意去阅读文章内容。另一方面，问题本身就能够引起读者的注意。用提问型标题激起读者的好奇心，从而引导读者查看全文。","id":""}],"text":"","id":"doxcnUYc8QIMm64OiUHYc4TMm9O"},,"attrs":{"height":1024,"note":[{"type":"text","text":"爆款标题","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/c2849e304c41456abfcf6690ab830022","width":1078},"text":"","id":"doxcnCyaIUumsGwSs2TntHPGghc"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"内容编辑技巧","id":""}],"text":"","id":"doxcnIm8Y6agQuso0is1ymte1Te"},{"type":"paragraph","children":[{"type":"text","text":"在微信公众号运营和软文撰写过程中，软文正文是除了标题之外的另一大需要重点关注的部分。因为只有拥有了好的标题之后再匹配上足够好的正文内容的软文才能称得上是一篇真正优秀的软文。","id":""}],"text":"","id":"doxcngy *** uYaqCkW8eE0N0OHrme"},{"type":"paragraph","children":[{"type":"text","text":"关于软文的创意构思的具体内容，撰写者可以从多个方面进行借鉴，即挖掘各种历史、爆料各式内幕、抓住机会造新闻、从讲故事入手、借助时事东风、模拟访谈方式等。对软文进行创意构思，有诸多 *** ，下面就对这些 *** 进行详细介绍。","id":""}],"text":"","id":"doxcnYCiS6E6wG6eqIhxX2iZwgb"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"一、完成创意构思","id":""}],"text":"","id":"doxcn6ACkmC6COOYgUTdKcSF2ge"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"1、挖掘各种历史","id":""}],"text":"","id":"doxcncKQeAGkw8YeoQjsHtdK9nd"},{"type":"paragraph","children":[{"type":"text","text":"在软文撰写过程中，其撰写对象无非是企业及其产品和品牌。因此，为了让读者对企业的相关方面进行了解，就可以从历史角度对其发展进行描述，以便软文利用厚重的历史感或新锐企业的发展强劲感来打动读者。具体说来，宣传软文撰写主要可以涉及的历史方面有如下3个。","id":""}],"text":"","id":"doxcnioqYS0kKCcOMgDtX6mKDnf"},{"type":"paragraph","children":[{"type":"text","text":"（1）企业历史：企业所处行业位置，企业所处地域位置，以及企业所处文化层级。","id":""}],"text":"","id":"doxcnA8MasiKas6CGkzunfGxw1e"},{"type":"paragraph","children":[{"type":"text","text":"（2）产品历史：各阶段的品牌产品，各产品发展过程，以及产品的更新情况。","id":""}],"text":"","id":"doxcnqAqIoSgYAaW2SOCsMZjcZb"},{"type":"paragraph","children":[{"type":"text","text":"（3）管理者历史：企业创建人历史，历史管理者更迭，以及突出特征的管理者历史。","id":""}],"text":"","id":"doxcnyCsO4okIKyeSAFxvcjsofh"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"2、爆料各式消息","id":""}],"text":"","id":"doxcnw48yuU8uUeW6SSHzlsjFmg"},{"type":"paragraph","children":[{"type":"text","text":"读者基于其好奇的心理需求，总是会对一些不为外界所知]的情况感兴趣。从这一角度出发，撰写者在撰写软文时，可以通过爆料各式内幕来进行构思，一方面吸引读者的注意力，另一方面可以帮助读者更多地了解企业及其品牌和产品，从而使其增强信服感和价值感。具体说来，可从如下几个方面着手。","id":""}],"text":"","id":"doxcnCEAcyWmOaukYcVVFNlCOcd"},{"type":"paragraph","children":[{"type":"text","text":"（1）内部运作方面：不仅这方面是每个人都熟悉的，而且经历过长时间的实践，运营者都有着丰富的经验和技巧，在企业允许和不涉及隐私的情况下进行爆料，不失为一种明智的创意构思方式。例如，企业微信公众号运营的各种流程就可以作为爆料的具体实例。","id":""}],"text":"","id":"doxcn0EekqCUOGQwgjX7ClkTwDZ"},{"type":"paragraph","children":[{"type":"text","text":"（2）商业信息方面：从这一方面来说，其实也是一种具有实践性的信息分享。通过企业在商海沉浮过程中的发展经历，披露一些具有阅读和借鉴价值的行业信息也是一种有效进行内幕爆料的构思方式。","id":""}],"text":"","id":"doxcnciCkMeaKiYCWMbl3esXqNc"},{"type":"paragraph","children":[{"type":"text","text":"（3）未 *** 息方面：从这一角度来说，更多的是一种企业发展和产品、品牌的前期蓄势宣传。一般选择的是企业将要发展的方案部署、下一期新品等，如一些知名的未上市企业将要上市的宣传，或是下一季将推出的新品特点，其实质还是借助这些未公开的信息来吸引读者的注意，进一步借宣传为企业发展提供助力。","id":""}],"text":"","id":"doxcnKWiKQMYUUW6IEnHrNw3BPc"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"3、抓住机会造新闻","id":""}],"text":"","id":"doxcnoc2AQWoEYEyy8G6LthGPyc"},{"type":"paragraph","children":[{"type":"text","text":"如果说上述提及的未 *** 息爆料主要适用于大型的、知名企业，那么抓住机会造新闻是一种能帮助中小企业进行软文宣传的方式。","id":""}],"text":"","id":"doxcnUwa6YE6yuQ42iqU63643sh"},{"type":"paragraph","children":[{"type":"text","text":"在软文撰写过程中，撰写者可以借助高大上的交易信息或参与活动来吸引读者眼球。例如，该企业与某一大型企业进行了某一方面的商业合作，受邀参加了一些知名的、大型的活动和会议等，都可以作为中小企业造新闻应该抓住的机会。","id":""}],"text":"","id":"doxcnSmOcmUeoaWksc9UVSBTK7b"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"4、学会写好故事","id":""}],"text":"","id":"doxcnG8YC2MaQgAQge6WwKyaE8g"},{"type":"paragraph","children":[{"type":"text","text":"首先，撰写者应该对讲故事的具体目的进行考虑。在软文正文中以故事切入的最终目的是对故事设计的产品和品牌等进行宣传，而不是在于故事的娱乐性，从其实质来说，讲故事只是实现产品宣传的媒介和途径。","id":""}],"text":"","id":"doxcn8WkM8coUQCWoA52hatZarf"},{"type":"paragraph","children":[{"type":"text","text":"其次，撰写者应该思考故事的来源。从这一方面来说，可以对国内外热点进行关注和加以结合，从而在讲故事的同时达到软文宣传的目的。","id":""}],"text":"","id":"doxcnCW6gYYaSyEkKsw15UuNvab"},{"type":"paragraph","children":[{"type":"text","text":"最后，撰写者还应注意软文对故事内容的要求。这也是由软文的宣传性质决定的。具体来说，切入软文的故事必须具备3个方面的特性，即知识性、趣味性和合理性。","id":""}],"text":"","id":"doxcnyG8CmykskagqKsiNIsfJNc"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"5、借助时事东风","id":""}],"text":"","id":"doxcnSCMK8Q6mqywkmyrqot *** yh"},{"type":"paragraph","children":[{"type":"text","text":"利用自带流量的热点这一东风，可以顺势而为提升软文的关注点和公众号粉丝。但是在借助时事热点东风的过程中，不能让宣传的对象独立于时事热点之外，也就是说，应该把时事热点与软文宣传点、利益点紧密结合，在找准切入点的基础上借的东风才是软文宣传真正的东风。","id":""}],"text":"","id":"doxcnWiGGOwKY8EQIgpO3oQi9yc"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"6、模拟访谈方式","id":""}],"text":"","id":"doxcnWO4myImcmeeiEHF7ELgKTf"},{"type":"paragraph","children":[{"type":"text","text":"相较于文字陈述的方式，那种双方或多方对话的访谈方式更加易懂和方便阅读，因为访谈都是以一对一、一对多的问答形式进行的，更有利于问题的解答和深入了解。因此，访谈式的软文撰写也是一种效果较好的创意构思。","id":""}],"text":"","id":"doxcnssUaEIC2IwOIcHMrkOEQuf"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"7、互相拆台方式","id":""}],"text":"","id":"doxcnKo8cc2yGouU4W0EY764Vwe"},{"type":"paragraph","children":[{"type":"text","text":"这种方式主要是基于两者之间关系的宣传方式，如两个企业之间或两个名人的作秀、炒作等。它通过在两者之间制造矛盾的关系来使得宣传更具趣味性和曲折性，以此吸引读者的注意。这是娱乐宣传的一种常用的方式，延伸发展为软文的创意构思的撒手锏之一。","id":""}],"text":"","id":"doxcnQWoYqMKY06EYaQXgwP7tug"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"二、用好各具特色的表达方式","id":""}],"text":"","id":"doxcnqkqyGW0MIEy0mkJVvSiUAb"},{"type":"paragraph","children":[{"type":"text","text":"微信公众号的软文撰写者在编辑正文时，其编辑的软文内容的形式可以是多样的，而且这些形式都拥有独属于自己的特色，是其他形式所不能比拟的。因此，微信公众号运营者要将每种形式都掌握。","id":""}],"text":"","id":"doxcnsuekyqOSwa6YA75hhc4kfh"},{"type":"paragraph","children":[{"type":"text","text":"微信公众号运营者用来发布正文的这些不同的形式，能给读者带来不同的阅读体验，丰富读者的阅读生活。总的说来，平台发布正文的形式包括6种形式，即文字式、图片式、语音式、视频式、图文结合式和综合混搭式。","id":""}],"text":"","id":"doxcnccYyYEmUM22ygvRtijsTVf"},{"type":"paragraph","children":[{"type":"text","text":"其中，单一的软文表达形式包括文字式、图片式、语音式和视频式4种，下面分别进行介绍。","id":""}],"text":"","id":"doxcnsQmgSCOm0MUYmlJ9kO9Xu8"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"1、文字式","id":""}],"text":"","id":"doxcn00AGGWaIoAyCOaO3odvK5c"},{"type":"paragraph","children":[{"type":"text","text":"文字式的微信公众号平台正文是指除了邀请读者关注该微信公众号平台的图片或者文章尾部的该微信公众号平台的二维码图片之外，文章要表达的内容都是用纯文字描述，没有嵌入一张图片的文章。","id":""}],"text":"","id":"doxcneeiMQow64MSQgdkG39Y5ue"},{"type":"paragraph","children":[{"type":"text","text":"在微信公众号平台上，有这种形式的正文存在，但不是特别常见。因为这种形式的正文，如果字数过多、篇幅过长，就很容易引起读者的阅读疲劳以及抵触心理。","id":""}],"text":"","id":"doxcnuIKGK0icgKwiQRdyKBzbhg"},{"type":"paragraph","children":[{"type":"text","text":"所以，微信公众号平台运营者在推送文章时，应尽量少用这种形式来传递正文内容。如图所示为微信公众号推送的用纯文字形式来传递软文正文内容的案例。","id":""}],"text":"","id":"doxcnKiAwoI8oYkSWQdzxbGImqh"},,"attrs":{"height":1024,"note":[{"type":"text","text":"内容编辑技巧","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/50a747783f0d4bedb4be91f542d2c287","width":1093},"text":"","id":"doxcnMy8UOYUMAe0eE51G0CBE2c"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"2、图片式","id":""}],"text":"","id":"doxcni0i6CesqMKYS8lNf4p5Odj"},{"type":"paragraph","children":[{"type":"text","text":"微信公众平台推送的图片式的正文，是指在整篇软文中，其正文内容都是以图片表达的，没有文字或者文字已经包含在图片里面。全部利用图片来构成正文的软文，当读者点击页面时，公众号软文界面会呈最大化显示，并可以以左右翻动图片的方式来浏览软文。如图所示为“零点种草”公众号发布的图片式正文案例。","id":""}],"text":"","id":"doxcn86AgwcMmmUCmovvcqTgXLe"},,"attrs":{"height":1024,"note":[{"type":"text","text":"内容编辑技巧","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/568a70680a1d4cb0810de517d2936c21","width":1115},"text":"","id":"doxcna6E6gm0Oy48MsxrF8GLTJd"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"3、语音式","id":""}],"text":"","id":"doxcnw0Ac4QmM0kwq2zj8CK7Wlc"},{"type":"paragraph","children":[{"type":"text","text":"语音式的微信公众号平台正文，是指平台运营者将自己想要向读者传递的信息通过语音的形式发送到平台上。这种形式可以拉近与读者的距离，使读者感觉更亲切。","id":""}],"text":"","id":"doxcnsEYAIU6U0s6o25FThn0UVc"},{"type":"paragraph","children":[{"type":"text","text":"关于语音这一内容表现形式，微信公众平台的运营者可以先将语音录入计算机，再进行上传。","id":""}],"text":"","id":"doxcnymYg04Ai4IwoUJMW2wEwzf"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"4、视频式","id":""}],"text":"","id":"doxcnE6iYSeM8qgecXuWD6UbuhL"},{"type":"paragraph","children":[{"type":"text","text":"以视频形式传递软文正文内容是指各大商家可以把自己要宣传的卖点拍摄成视频，发送给广大用户群。它是当下热门的一种传递微信公众号平台软文正文内容的形式。","id":""}],"text":"","id":"doxcn20KcocGA2gwasBrQhOPgyp"},{"type":"paragraph","children":[{"type":"text","text":"相比文字和图片，视频更具即视感和吸引力，能在第一时间快速地抓住受众的眼球，从而达到理想的宣传效果。值得一提的是，微信公众号运营者可以将想要发布的视频上传到微信公众平台.上，再保存到素材库中，然后在发布视频的时候选择“从素材库中选择”的选项，或者将视频保存到计算机中，然后通过“新建视频”选项来添加视频。","id":""}],"text":"","id":"doxcnQIMawcSeC2o8UBCL8DZSYe"},,"attrs":{"height":2108,"note":[{"type":"text","text":"内容编辑技巧","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/b76de1da7c0d45d6924c39db79e7bddd","width":1080},"text":"","id":"doxcnScA2CEEskUWqGKy4D2MRXJ"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"三、合理布局，形成软文逻辑","id":""}],"text":"","id":"doxcngCAOiuWSiKQ6yeYBqOdO6d"},{"type":"paragraph","children":[{"type":"text","text":"在微信公众号的运营过程中，读者只需进行两种基本动作，就会形成粉丝的来源，即打开和转发。","id":""}],"text":"","id":"doxcn4yuEGM6gg6GU4MNcc79O9e"},{"type":"paragraph","children":[{"type":"text","text":"其中，打开是获取粉丝的基础动作。读者只有在点击阅读的基础上才能引发转发，而软文的打开率高，也从某一方面说明了该微信公众号的用户流量和活跃度还是比较可观的，且打开率越高，引发下一个转发动作的概率越大。","id":""}],"text":"","id":"doxcng2geGKWGKMWQysn6cEAMdf"},{"type":"paragraph","children":[{"type":"text","text":"转发是需要读者基于打开的软文能直击其心灵而产生的，是建立在优质软文内容的基础上的，而优质软文内容的生成需要撰写者有一个条理清楚、布局合理的逻辑。","id":""}],"text":"","id":"doxcnkqCisGeyyWuGGmCVD85Mbc"},{"type":"paragraph","children":[{"type":"text","text":"在软文中，情感是其最需要突出和表现的，无论是价值观还是极致化的生活方式，都是对情感的最好阐释。从价值观方面来说，它需要靠情感来体现，而不只是靠精美的软文和完整的故事描述；从极致化的生活方式来说，它也需要情感，并且是情感蕴积和逐渐发酵的媒介，使得读者在感受极致生活方式的同时也受到情感的激发。","id":""}],"text":"","id":"doxcn2WEEQiUOOCSi2b3Myb6TOh"},{"type":"paragraph","children":[{"type":"text","text":"可以说，软文的逻辑构建是需要诸多因素的，其中价值观、极致生活风格和情感是必备的因素，它们以一种合理的次序构成了软文的逻辑。","id":""}],"text":"","id":"doxcn8AKSMCaEwI6WS2Yk8jDhzd"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"四、设置情绪点，增加转发量","id":""}],"text":"","id":"doxcnqG0S84WkM8IGsNLZVfbkHe"},{"type":"paragraph","children":[{"type":"text","text":"在软文的撰写过程中，情绪点的设计是必需的，这是让用户觉得有转发价值的内容制订标准。增加转发量是公众号运营的主要目标，也是获取更多粉丝的主要条件和要求。","id":""}],"text":"","id":"doxcn8yMoAooCe8cYyc3GVrkbPg"},{"type":"paragraph","children":[{"type":"text","text":"在软文中设置情绪点时，撰写者必须有一个清醒的认识，即对软文情绪点的概括和提炼必须是有准备的，也就是说，软文所要表现的每一个情绪点既可以是读者在文中可以直接看到的情绪点，也可以是供选择的情绪点，但不能是需要读者去思考和深入概括的情绪点。","id":""}],"text":"","id":"doxcnS0OUwmacag4o4E7YR3yxbb"},{"type":"paragraph","children":[{"type":"text","text":"一方面，这些情绪点的清晰呈现，可以帮助读者非常容易地实现触发，并通过这些触发来传达软文信息和情感方面的价值。另一方面，软文情绪点的设置，还必须是可供读者选择的，而不是单一的。这样的设置可以从如下两个方面增加软文的转发量，实现公众号软文引流的目的。","id":""}],"text":"","id":"doxcn20OEueQuMGOiW80UNw535e"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"一是多点选择设置","id":""},{"type":"text","text":" ，可以让不同的读者从中感受到软文所要表现的内容和价值。只要有一个情绪点能够起到引导其转发的行为，即使其他情绪点并不被认可，其转发目标也能够实现。","id":""}],"text":"","id":"doxcn4cym28qKQCSWjqgDuJjFA3"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"二是可供选择的多点设置","id":""},{"type":"text","text":" ，可以基于读者站队心理的考虑来收获流量。在可供选择的情绪点之间，读者总是会思考“我对这一观点是认同，还是不认同?”的问题，这样就直接相当于给读者出了一个选择题。关于可供选择的某一情绪点，不论是认同，还是不认同，读者都会产生一种分享的行为，迫切期待别人的答案或希望自己的观点能获得别人的认可。","id":""}],"text":"","id":"doxcnGOuW8UimCGUmOScsug0svd"},{"type":"paragraph","children":[{"type":"text","text":"综上所述，在情绪点的设置上，在软文撰写过程中为读者提供可供选择的选择题式的触发点要比提供需要读者概括的触发点清楚明白得多，也要有效得多。前者是获取大量流量和转发的有效 *** ，能更好地促进和支撑平台的运营。","id":""}],"text":"","id":"doxcnAMK6kA6w8KiyUPuuich5wK"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"五、利用长图文，增强阅读体验","id":""}],"text":"","id":"doxcniUYq6IcUUSIMew3C803eK9"},{"type":"paragraph","children":[{"type":"text","text":"在软文内容的生成过程中，除了上述提及的撰写技巧和需要掌握的事项外，还有一个需要注意的方面，即基于读者阅读体验方面的思考——相对于长文章而言，读者更乐于选择阅读长。对于这一问题，主要可以从长图文的如下两个价值方面进行分析。","id":""}],"text":"","id":"doxcnKsuI0YCaS6gqKSN4yHghLc"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"1、电影片段式的阅读感受","id":""}],"text":"","id":"doxcnCkcuKwGQmks0ANF3fA4SYg"},{"type":"paragraph","children":[{"type":"text","text":"用图片作为主线的软文，更容易让读者产生阅读兴趣。这就好比电影和影视剧本，对大多数人而言，人们更愿意观看具有丰富画面感和真实展现生活场景的电影，而对于动辄几十万字的影视剧本的阅读兴趣就会大大降低的，比起枯燥的剧本，人们更喜欢生动的电影。","id":""}],"text":"","id":"doxcna46QguauKi6ewF8Li3BLIf"},{"type":"paragraph","children":[{"type":"text","text":"长图文和长文章也是如此。在阅读长图文的过程中，人们可以基于软文中的数十张图片而在脑海中构建一个个电影片段。在构建的电影片段式的阅读中，人们不仅可以感受到图片和软文丰富的美感，还能就其中的各种转折感受到撰写者想要表达的各种情绪上的起承转合，大大丰富了软文内容和价值。","id":""}],"text":"","id":"doxcnyyWko8qM6wcGkJVOZBpLEc"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"2、视觉享受的阅读效果","id":""}],"text":"","id":"doxcnASsQUI2i0GuiuEXzl2rVic"},{"type":"paragraph","children":[{"type":"text","text":"相较于文字而言，图片不仅能在视觉上带给人们更美的感受，还能从其产生和内容呈现上带给人们更多的信服感。因为一般人会这样认为：一张图片的形成所要花费的心思比单纯的文字要多得多——前期的素材获取和后期的编辑都需要 *** 者花费巨大精力。","id":""}],"text":"","id":"doxcneOOICiSCE28s8TdpTnUKWc"},{"type":"paragraph","children":[{"type":"text","text":"因此，在阅读长图文时，读者一般会意识到软文的图文具有很大的欣赏价值，还会意识到软文的撰写者是下了功夫去创作的。","id":""}],"text":"","id":"doxcnwsQAaS0ki4uQOCKRJVBlZd"},{"type":"paragraph","children":[{"type":"text","text":"基于上述考虑，读者往往会选择点击阅读，进而转发、收藏和评论，而后面这3种行为是优秀软文所要达到的目标，也是公众号运营的目标所在。可见，通过长图文，公众号运营和软文宣传的最终目的更容易实现。","id":""}],"text":"","id":"doxcnI8UU2kQwGoWg6RiiCzVsvb"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"精彩的开头和结尾","id":""}],"text":"","id":"doxcn6aYQ0uoEQgwIQrE8ngXUje"},{"type":"paragraph","children":[{"type":"text","text":"对于一篇公众平台的文章来说，其开头的重要性仅次于文章标题及文章主旨。所以，作者在写文章时，一定要注意在开头就吸引住读者的目光。只有这样才能让读者有继续阅读下去的念头。","id":""}],"text":"","id":"doxcnsIgWyig2y8aYiCmTgm70le"},{"type":"paragraph","children":[{"type":"text","text":"一篇优秀的微信公众平台文章，不仅需要一个好的标题、开头以及中间内容，同样也需要一个符合读者需求、口味的结尾。","id":""}],"text":"","id":"doxcn6o40IMuQUwQGgZonWZpgQb"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"一、写好开头","id":""}],"text":"","id":"doxcnOqISUqSICAyssLwC5frFbh"},{"type":"paragraph","children":[{"type":"text","text":"让运营者能够用一个好开头赢得读者对公众号的喜爱，从而吸引大批粉丝关注是软文撰写的主要目的。基于这一思考，下面介绍软文正文开头的5种写作技巧。","id":""}],"text":"","id":"doxcn0GI0emKKGGw0K0RXw1p8wf"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"1、激发联想型","id":""}],"text":"","id":"doxcn4iicsaikK4Og6JBwDrTEWc"},{"type":"paragraph","children":[{"type":"text","text":"公众平台的作者在写想象与猜测类型的正文开头时，可以稍稍运用一些夸张的写法，但不要太过夸张，基本上还是倾向于写实或拟人，能让读者在看到文字的第一眼的同时就能够展开丰富的联想，猜测在接下来的文章中会发生什么，从而产生强烈的继续阅读文章的欲望。","id":""}],"text":"","id":"doxcnwgwC4wSgGAIKGCWzbZzZ0f"},{"type":"paragraph","children":[{"type":"text","text":"在撰写想象与猜测类型的文章开头的时候，要注意的就是开头必须有一些悬念，给读者以想象的空间，最好可以引导读者进行思考。","id":""}],"text":"","id":"doxcnEEUeCmikO0mSSmV5hFvbvb"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"2、平铺直叙型","id":""}],"text":"","id":"doxcnueSyUwKQ8c2wYxP0Qm2gQe"},{"type":"paragraph","children":[{"type":"text","text":"平铺直叙型也叫作波澜不惊型，表现为在撰写正文开头时，把一件事情或者故事有头有尾、一气呵成地说出来。也有的人把平铺直叙这种类型叫作流水账型，这种叫法其实并不过分。","id":""}],"text":"","id":"doxcn2YqQYqE8gcGMEN0QK5xHFf"},{"type":"paragraph","children":[{"type":"text","text":"波澜不惊型的方式，正文中使用得并不多，更多的还是用于媒体发布的新闻稿中。但是，在微信公众平台正文的开头中也可以有选择地使用这种类型的写作 *** ，例如重大事件或者对名人、明星的介绍，通过正文本身表现出来的强大吸引力来吸引读者继续阅读。","id":""}],"text":"","id":"doxcn0oIyyUO442SWxrP8O8flH7"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"3、开门见山型","id":""}],"text":"","id":"doxcnQKEOaYo66yIeGYS56UjyHb"},{"type":"paragraph","children":[{"type":"text","text":"开门见山型的文章开头，需要作者在文章的首段就将自己想要表达的内容干脆爽快地写出来。","id":""}],"text":"","id":"doxcncasUqK8gguIKyaTLPp0MPb"},{"type":"paragraph","children":[{"type":"text","text":"微信公众号平台的软文作者在使用这种 *** 进行软文正文开头创作的时候，可以使用朴实、简洁等能进行清楚表达的语言，直接将自己想要表达的内容写出来，不用故作玄虚。","id":""}],"text":"","id":"doxcnKw2G8GOQkGQok33ibFK18I"},{"type":"paragraph","children":[{"type":"text","text":"在使用这种开门见山型正文开头的时候，需要注意的是，正文的主题或者事件必须足够吸引人，如果主题或者要表达的事件无法快速地吸引读者，那么最好还是不要使用这种 ***。","id":""}],"text":"","id":"doxcnQeiuQcmcASoESC5lRUQtKb"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"4、幽默分享型","id":""}],"text":"","id":"doxcngKaesigWiIqKO0k7CSKodf"},{"type":"paragraph","children":[{"type":"text","text":"幽默感是人与人沟通时最好的“武器” ，它能够快速搭建双方的桥梁，拉近彼此之间的距离。","id":""}],"text":"","id":"doxcniuecUEUUMEEUIXKOYewTQf"},{"type":"paragraph","children":[{"type":"text","text":"幽默的特点就是令人高兴、愉悦。微信公众平台文章的作者如果能够将这一 *** 用于文章的正文开头写作中，就会取得不错的效果。","id":""}],"text":"","id":"doxcnaU8qk06C2EU66Ee4Z6Bh7g"},{"type":"paragraph","children":[{"type":"text","text":"在微信平台上，有很多商家会选择在文章中通过一些幽默、有趣的故事做开头来吸引读者的注意力。没有人会不喜欢看可以带来快乐的内容，这就是幽默分享型正文开头的存在意义。","id":""}],"text":"","id":"doxcnWEosAAc0ycQuElRTO6pixb"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"5、经典引用型","id":""}],"text":"","id":"doxcnGowkQkkyaMySMfhAF2sL1e"},{"type":"paragraph","children":[{"type":"text","text":"作者在写公众平台文章时，使用名言名句开头，一般会更容易吸引受众的目光。因此，公众平台作者在写公众号文章的时候，可以多搜索一些与文章主题相关的名人名言或者经典语录。","id":""}],"text":"","id":"doxcnO0GqWwYCGI8QqO2z8ls8dh"},{"type":"paragraph","children":[{"type":"text","text":"在公众平台文章的开头，作者如果能够用一些简单、精练同时又紧扣文章主题并且意蕴丰厚的语句，或者使用民间谚语、诗词歌赋等语句，能够使文章看起来更有内涵，而且这种写法更能吸引读者，可以提高公众平台文章的可读性，更好地凸显文章的主旨和情感。","id":""}],"text":"","id":"doxcnOSk0yi06s6yKoxMncnu27g"},{"type":"paragraph","children":[{"type":"text","text":"除此之外，还可以使用一些蕴含道理的故事作为文章正文的开头。小故事一般简短但是有吸引力，能很好地引起读者的兴趣。","id":""}],"text":"","id":"doxcnwweyCY4GokiiQJfpQ5Xfnh"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"二、4个开头的撰写要素","id":""}],"text":"","id":"doxcnmiUca6aqogMYsZJPn2wglg"},{"type":"paragraph","children":[{"type":"text","text":"对公众平台上的文章来说，正文的开头是一篇文章中很重要的部分，决定了读者对这篇文章内容的第一印象，因此作者要对它极为重视。公众平台的作者要想写出一篇优秀的文章，在撰写正文开头时一定要做到如下4点：","id":""}],"text":"","id":"doxcnwmEycekSscUG4xvSLGD4Nf"},{"type":"paragraph","children":[{"type":"text","text":"（1）紧扣文章主题。","id":""}],"text":"","id":"doxcnCEWWsgGswSk *** pVnJvia9f"},{"type":"paragraph","children":[{"type":"text","text":"（2）陈述部分事实。","id":""}],"text":"","id":"doxcn6aEy2AII6ygICdvR8zYoub"},{"type":"paragraph","children":[{"type":"text","text":"（3）语言风格吸引人。","id":""}],"text":"","id":"doxcne0uk22C86qcEcbKCiSOQwb"},{"type":"paragraph","children":[{"type":"text","text":"（4）内容有创意。","id":""}],"text":"","id":"doxcnOmqokM2Oqw4aOs19r86tGd"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"三、首尾呼应法增强印象","id":""}],"text":"","id":"doxcnG0IWyuEuGMUEeMWFPjgs7e"},{"type":"paragraph","children":[{"type":"text","text":"首尾呼应法，就是常说的要在文章的结尾点题。软文作者在撰写文章时如果使用这种 *** 结尾，就必须要做到将文章开头提过的内容、观点，在正文结尾再提一次。","id":""}],"text":"","id":"doxcnQmUyIQ2IiyUesJdVaLPDdd"},{"type":"paragraph","children":[{"type":"text","text":"一般来说，公众平台的软文很多是采用总—分—总的写作方式，结尾大多根据开头来写，以达到首尾呼应的效果。如果在正文的开头作者提出了对某事、某物、某人的看法与观点，中间进行了详细的阐述，到了文章结尾，就必须自然而然地回到开头的话题，进行完美的总结。","id":""}],"text":"","id":"doxcn042mgiQyeE4821NZpfcA4c"},{"type":"paragraph","children":[{"type":"text","text":"首尾呼应的 *** 能够凭借其严谨的文章结构、鲜明的主题思想给读者留下深刻的印象，引导读者对文章的内容进行思考。","id":""}],"text":"","id":"doxcnAyK6MUW0mIy48kDovJcZLb"},{"type":"paragraph","children":[{"type":"text","text":"如果平台作者想要读者对自己传递的信息留下深刻印象，那么首尾呼应法是一种非常实用的 ***。","id":""}],"text":"","id":"doxcnUgQ2kSgWWCOoqqeq8xUqEf"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"四、号召用户增强感染力","id":""}],"text":"","id":"doxcnAiKa0qUec4sOaE9QzZAk7c"},{"type":"paragraph","children":[{"type":"text","text":"公众平台的作者如果想让读者加入某项活动中，就会在文章结尾使用号召法来结束全文，很多公益性的微信公众号推送的文章结尾也经常会使用这种 ***。号召法结尾的文章能够在读者阅读完文章内容后，使得读者对文章的内容产生共鸣，从而使读者产生更强烈的加入文章中发起的活动中去的想法。","id":""}],"text":"","id":"doxcna0cyQcGkOuoauWJmAIF0mf"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"五、推送祝福法传递温暖","id":""}],"text":"","id":"doxcnSoouqQWKqW0808zWKOWFCc"},{"type":"paragraph","children":[{"type":"text","text":"祝福法是很多微信公众平台文章作者在文章结尾时使用的一种 ***。因为这种祝福形式能够给读者传递一份温暖，让读者在阅读完文章后，感受到公众号对其的关心与爱护，这也是非常能够打动读者的一种文章结尾 ***。","id":""}],"text":"","id":"doxcnQIAW2IKUm4QsIbAcds2IRe"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"六、抒 *** 感，引起共鸣","id":""}],"text":"","id":"doxcnA8MUiE646e6cBnk5yl4bsI"},{"type":"paragraph","children":[{"type":"text","text":"在文章结尾使用抒情法，常见于写人、记事、描述的微信公众号软文。公众平台文章的作者以抒情法进行文章收尾时，一定要将自己心中的真实情感释放出来，这样才能激起读者情感的波澜，引起读者的共鸣。","id":""}],"text":"","id":"doxcngeAgSOsw0CC6q48ajtwB7g"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"正文布局形式","id":""}],"text":"","id":"doxcngSoSciakGm6csJzEODlrCf"},{"type":"paragraph","children":[{"type":"text","text":"无论形式如何变化，软文在根本上还是文章的一种类型。因此，文章的一些写作形式在软文中也是通用的。软文有故事式正文，也有新闻式正文等。根据软文素材和软文作者撰写软文的思路的不同，软文正文的形式也有所不同。下面将详细介绍9种正文布局。","id":""}],"text":"","id":"doxcnc28OyQsym2ygUdWdxd5VOf"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"一、采用新闻式布局，促进二次传播","id":""}],"text":"","id":"doxcn0sYywuWGaW4iExcifedTpd"},{"type":"paragraph","children":[{"type":"text","text":"新闻式正文，是指正文通过模仿新闻媒体的口吻，进行正文的撰写。例如，公司内的大事、公益事业都可以通过新闻式的正文形式写出来进行发布。","id":""}],"text":"","id":"doxcnKoYCqIcuE64ewFUkgNFObd"},{"type":"paragraph","children":[{"type":"text","text":"在互联网时代，新闻式正文的主要特点是能够进行二次传播，也就是新闻式软文发布出来后，很容易被其他网站或者平台转载，这就是新闻式正文的二次传播特性。新闻式正文有很多特点，正是由于这些特点的存在，才使得新闻式正文一直备受欢迎，如图所示。","id":""}],"text":"","id":"doxcnoWuWKqiugmsaQPqjBUob0f"},,"attrs":{"height":594,"note":[{"type":"text","text":"正文布局形式","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/9465202552da4f0d98bbbb92b26ffcdb","width":884},"text":"","id":"doxcn4CCA4AGYC6IWAN98srS1Ah"},{"type":"paragraph","children":[{"type":"text","text":"新闻式软文是一种比较常用的写作手段，主要用来报道企业新闻、动态消息和杰出人物。一般来说，新闻式软文是一种准确、及时而又普遍的写作方式，它要求报道周围的人和事。企业撰写新闻式软文的初衷是“既然做了就要说，并且一定要说出去，让很多人知道” 。","id":""}],"text":"","id":"doxcn4CuEk2Eoaa4UQZpnqTzwqf"},{"type":"paragraph","children":[{"type":"text","text":"对一般企业来说，通过新闻式软文扎根于基层，来源于基层，服务于基层，如今不管是中小型企业，还是个人组织，抑或是网站，都开始像大型企业一样，具有了宣传意识，并逐渐地发现了通信的重要性。于是企业开始将自己的动态、消息和人物及时向社会宣传，从而达到获得一定的人流量和知名度的目的。","id":""}],"text":"","id":"doxcnq6yEik8qYa44cJFHdg3HPe"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"二、设置疑问式布局，激发读者兴趣","id":""}],"text":"","id":"doxcn044OKoUoIaEGAbKDaz3bum"},{"type":"paragraph","children":[{"type":"text","text":"疑问式正文写作形式，是指在描述一个完整的故事时，在开头或关键点通过设置疑问不做解答的方式来布局正文，借此激发读者的阅读兴趣。","id":""}],"text":"","id":"doxcnWUykcSyiIy0UwRe1vqXnsf"},{"type":"paragraph","children":[{"type":"text","text":"疑问式布局的核心是提出一个问题，然后围绕提出的问题进行自问自答，需要注意的是，回答问题时不能一次性就答完，而是要根据进度慢慢“抖包袱” ，使读者产生急切的期盼心理，再在适当的时机揭开谜底，如图3-14所示。","id":""}],"text":"","id":"doxcny8CkSwoKISCM0Sv2VKeNRc"},{"type":"paragraph","children":[{"type":"text","text":"包袱” ，使读者产生急切的期盼心理，再在适当的时机揭开谜底，如图所示。","id":""}],"text":"","id":"doxcn8AC8s2GUmisyQpgbASkFrZ"},,"attrs":{"height":410,"note":[{"type":"text","text":"正文布局形式","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/253b963363564e7da3a1b32e6ee883d9","width":737},"text":"","id":"doxcnqOCuECykie2y2lmey5xTdf"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"三、制造悬念式布局，激发读者好奇心","id":""}],"text":"","id":"doxcn6UMcAQgq0iauAFlMHJuyNd"},{"type":"paragraph","children":[{"type":"text","text":"所谓“悬念” ，就是人们常说的“卖关子” 。设置悬念是人们常用的一种写作手段。作者通过对软文中悬念的设置，激发读者丰富的想象和阅读兴趣，从而达到写作的目的。","id":""}],"text":"","id":"doxcn2OeiyEuAgQAoqacZc6Orzh"},{"type":"paragraph","children":[{"type":"text","text":"正文的悬念式布局，是指在正文中的故事情节、人物命运进行到关键时设置悬念，不及时作答，而是在后面的情节发展中慢慢解开，或是在描述某一奇怪现象时不急于说出产生这种现象的原因。这种方式能使读者产生急切的期盼心理。","id":""}],"text":"","id":"doxcnMgYwYW8mo2O8a4MbmcRQTc"},{"type":"paragraph","children":[{"type":"text","text":"也就是说，悬念式正文就是将悬念设置好，然后嵌入情节发展中，让读者自己去猜测、关注，等到吸引了受众的注意后，再将答案公布出来。制造悬念通常有3种 *** ，具体内容如图所示。","id":""}],"text":"","id":"doxcni6O8uyKQUk6eQlLXWBRUXc"},,"attrs":{"height":430,"note":[{"type":"text","text":"正文布局形式","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/c4ad214996fe44c5a74e52a10755d456","width":663},"text":"","id":"doxcn24YIIAQ0Mi4QU5pUDtyZBd"},{"type":"paragraph","children":[{"type":"text","text":"值得注意的是，作者在撰写悬念式软文时要懂得分寸，问题和答案也要符合常识，不能让人一看就觉得很假，而且广告嵌入要自然，不会让人觉得反感。","id":""}],"text":"","id":"doxcn8KSGyuKOqI2iYdXzOhIPcd"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"四、采取总分总式布局，信息一目了然","id":""}],"text":"","id":"doxcn4C6ycCcMU2skMjRRwJsRAe"},{"type":"paragraph","children":[{"type":"text","text":"软文营销的内容运用“总分总式”布局往往是在开篇就点题，然后在主体部分将中心论点分成几个基本上是横向展开的分论点，最后在结论部分加以归纳、总结和进行必要的引申。","id":""}],"text":"","id":"doxcn6Ou04eO6sieyeOTb3utzWc"},{"type":"paragraph","children":[{"type":"text","text":"关于“总分总式”软文正文的写作形式，其具体写法如下：","id":""}],"text":"","id":"doxcnGKQEuaUs2qQ6WI7XHLWtxd"},{"type":"paragraph","children":[{"type":"text","text":"一个点明题意的开头部分（总1），简洁醒目，作为文章的总起部分。","id":""}],"text":"","id":"doxcnOW8Ca2a28K0AzSzWttHcew"},{"type":"paragraph","children":[{"type":"text","text":"主干部（分1、分2、分3、分4……）作为文章的分述部分，它的几段内容互相独立，从不同的角度表达中心，在编排先后的次序上还需要有一定的斟酌。","id":""}],"text":"","id":"doxcnMsu6EMgYogcYEpAqDoE2Xb"},{"type":"paragraph","children":[{"type":"text","text":"结尾（总2）是文章的总结部分，它不仅是主干部分的自然过渡，还是对主干部分的归纳小结。","id":""}],"text":"","id":"doxcn4UOmIUOMca84i8eSssAWrh"},,"attrs":{"height":4096,"note":[{"type":"text","text":"正文布局形式","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/89d3a3d3985b4ff09e2b5e67d2f66446","width":3072},"text":"","id":"doxcn0YiMQ8mW404M0ad4lIsKUg"},{"type":"paragraph","children":[{"type":"text","text":"（总分总式布局的软文）","id":""}],"text":"","id":"doxcn8M2mOc4g0eUSKqrZSN1sEg"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"五、正反对比式布局正文","id":""}],"text":"","id":"doxcnQuYs00k8uIU8C683ABX43g"},{"type":"paragraph","children":[{"type":"text","text":"这是一种通过正反两种情况的对比分析来论证文章观点的正文结构的布局形式。通篇运用对比分析，将道理讲得更透彻、鲜明；局部运用正反对比的论据，使内容更有说服力。","id":""}],"text":"","id":"doxcnucWKqQG2AAgCAfg7qCjfgf"},{"type":"paragraph","children":[{"type":"text","text":"作者在软文营销的内容中使用正反对比法时应注意如下两个问题：","id":""}],"text":"","id":"doxcnY8mAu6cmCqykKuSfu9AYCc"},{"type":"paragraph","children":[{"type":"text","text":"1、正反论证应有主有次，若文章从正面立论，则主体部分以正面论述为主，以反面论述为辅；若文章从反面立论，则主体部分以反面论述为主，以正面论述为辅。","id":""}],"text":"","id":"doxcnYw0YeeoycKqSZyXcYG8FKD"},{"type":"paragraph","children":[{"type":"text","text":"2、围绕中心论点选择比较材料，确定对比点。所选对象必须是两种性质截然相反或有差异的事物，论证时要紧扣文章的中心。","id":""}],"text":"","id":"doxcnqc22aUiwg2YcgLrst89Doh"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"六、故事类正文布局，让读者产生代入感","id":""}],"text":"","id":"doxcnoUkseWoyqMukeWh0mYYRug"},{"type":"paragraph","children":[{"type":"text","text":"故事类的公众平台正文是一种容易被用户接受的正文题材，一篇好的故事正文很容易让读者记忆深刻，拉近品牌与用户之间的距离。生动的故事容易让读者产生代入感，对故事中的情节和人物也会产生向往之情，企业如果能推出一篇好的故事型正文，就会很容易找到潜在客户，提高企业信誉度。","id":""}],"text":"","id":"doxcnuScyMC8YUaSeoNs3zpo2bh"},{"type":"paragraph","children":[{"type":"text","text":"对文章作者来说，如何打造一篇完美的故事文章呢?首先需要确定产品的特色，将产品的关键词提炼出来，然后将产品的关键词放到故事线索中，贯穿全文，让读者读完之后印象深刻。故事类正文写作需要满足如图所示的两个要点。","id":""}],"text":"","id":"doxcnckWAoQwQ62AWOOCASnYEoc"},,"attrs":{"height":224,"note":[{"type":"text","text":"正文布局形式","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/f6ad5cbd2e1e4e6f9da4d38c8cbb5ac1","width":678},"text":"","id":"doxcnGKc4I8ige0w4AJks3y3dwb"},{"type":"paragraph","children":[{"type":"text","text":"值得注意的是，当企业要对某样产品或某个品牌在微信公众平台的文章中植入广告进行营销时，运营者可以根据企业的目标自编一个故事，在合情合理的前提下，将产品巧妙地融入故事中。","id":""}],"text":"","id":"doxcngsgi2MeAkYKeI5szzaBhkf"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"自媒体运营升级","id":""}],"text":"","id":"doxcn6uAceWwqmi8K8VbkczqKlb"},{"type":"paragraph","children":[{"type":"text","text":"在软文写作和布局过程中，运营者要想让软文能够决胜千里，吸引众多粉丝，就需要掌握一些技巧和策略。接下来介绍让平台内容决胜的4个运营技巧。","id":""}],"text":"","id":"doxcnMg6yaIOsgi0aegSJVSenAh"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"一、适合自己的语言风格才是最好的","id":""}],"text":"","id":"doxcniyaCG8eEsswqg5lpqWi6Tb"},{"type":"paragraph","children":[{"type":"text","text":"微信公众平台文章作者在撰写文章正文时要根据企业所处的行业，以及平台定位的订阅群体选择适合该行业的文章语言风格。","id":""}],"text":"","id":"doxcnGGU2AoWkqo4iAzlSr4yV6b"},{"type":"paragraph","children":[{"type":"text","text":"合适的语言风格能给公众平台的粉丝带来优质的阅读体验。以定位为传播搞笑内容为主的公众号为例，它的正文的语言风格就必须要诙谐幽默，并配上一些具有搞笑效果的图片，如图所示。","id":""}],"text":"","id":"doxcngYoG8WAsWY0AozvI5Oxg6f"},,"attrs":{"height":988,"note":[{"type":"text","text":"自媒体运营升级","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/e54275c54bec41d1865b0ec57206aac3","width":1020},"text":"","id":"doxcnkASmiCsec2UIG8kQrDtKTc"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"二、简单明了的文章摘要提升打开率","id":""}],"text":"","id":"doxcnmuIimwoqkygSCmj6CeFF5c"},{"type":"paragraph","children":[{"type":"text","text":"在编辑消息图文的时候，可以看到在页面的最下面有一个撰写摘要的部分。这部分内容非常重要，因为发布消息之后，这部分摘要内容会直接出现在推送信息中，如图所示。","id":""}],"text":"","id":"doxcn8GoOuAyiAW0Gwn7bbztnlb"},,"attrs":{"height":952,"note":[{"type":"text","text":"自媒体运营升级","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/a3b0bac2499c4d9d9c5e9fee5551dfa8","width":1020},"text":"","id":"doxcnCqQ4AU4aEGIuGi4CoPMgVh"},{"type":"paragraph","children":[{"type":"text","text":"在编辑摘要时，要尽量简洁明了，如果摘要写得好，那么不仅能够激发用户对文章的兴趣，还能够激发读者的第二次点击阅读兴趣。","id":""}],"text":"","id":"doxcnUEuYsgiemCWiA9FREhMZgc"},{"type":"paragraph","children":[{"type":"text","text":"当微信运营者在编辑文章内容时，没有选择填写摘要，系统就会默认抓取正文的前54个字作为文章的摘要。","id":""}],"text":"","id":"doxcnMsKeCKmagMGYMjF9pdpCzd"},,"attrs":{"height":249,"note":[{"type":"text","text":"自媒体运营升级","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/6e880c3074de461ebcefbc994e4009ec","width":766},"text":"","id":"doxcnYEWmuw8OUkwQKuN1gNbsGf"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"三、干货满满的内容才能使读者有所收获","id":""}],"text":"","id":"doxcnWu0wgYwwMyWss5sHfWv9Qh"},{"type":"paragraph","children":[{"type":"text","text":"对微信公众平台来说，它之所以受到用户的关注，就是因为用户从该平台上可以获取其想要的信息，这些信息必须是具有价值的干货内容，而人云亦云、胡乱编写的软文带给用户的只能是厌烦情绪。","id":""}],"text":"","id":"doxcn8oi0OYuCw06Ii2n2XSisff"},{"type":"paragraph","children":[{"type":"text","text":"因此，在平台运营中，保证推送的内容是具有价值的专业性的干货内容，具有两个方面的作用：一个是提升公众平台专业感的强有力的证明和体现，另一个是提升用户关注度的重要依据和有效途径。","id":""}],"text":"","id":"doxcnAQC8aMUU8yAi0ERCIzSDab"},{"type":"paragraph","children":[{"type":"text","text":"通过平台推送的干货性质的内容，用户能够学到一些具有实用性、技巧性的生活常识和操作技巧，从而帮助用户解决平时遇到的一些疑问和难题。基于这一点，也决定了平台在运营方面是专业的，其内容是能够接地气的，带来的是实实在在的经验积累。","id":""}],"text":"","id":"doxcneuY4gwIKWaeoAjCI8a4xBc"},{"type":"paragraph","children":[{"type":"text","text":"如图所示为“手机摄影构图大全”微信公众平台为用户提供的摄影构图技法和分析。","id":""}],"text":"","id":"doxcn0yA4oAS2wwOsCoedZ8aFdc"},,"attrs":{"height":984,"note":[{"type":"text","text":"自媒体运营升级","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/4094e880ea6f48e29b1e8d9a9fe6e83e","width":1016},"text":"","id":"doxcn6k4Cyo2wSoC4Qtr7V4ECvh"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"四、利用投票活动提高粉丝黏性","id":""}],"text":"","id":"doxcnYM8OCUsWY22q2bTQXtedof"},{"type":"paragraph","children":[{"type":"text","text":"让读者参与到平台或活动中来，能够极大地提升微信公众平台的影响力和关注度。特别是让读者投票，它不仅可以使读者积极参与到活动中来，还能使其成为传播源，吸引更多的粉丝。","id":""}],"text":"","id":"doxcnsIa4YaUYu0qo8mHYd5P04h"},{"type":"paragraph","children":[{"type":"text","text":"关于投票能够促进用户的参与感的提升这一问题，可以从3个方面来思考，即关注投票的实时进程，计算票数之间的差距，以及寻找拉票的方式 ***。","id":""}],"text":"","id":"doxcnIcYkSAaWiY4oG2LH4PJyxh"},{"type":"paragraph","children":[{"type":"text","text":"以微信公众号为例，在其平台运营中，各种各样的投票层出不穷，如为偶像投票、为参赛作品投票等，这种投票活动，是制造话题点和关注点的有效 *** ，能很好地让读者参与并融入其中，积极关注活动的进展情况，并积极为活动的扩大影响提供支持。","id":""}],"text":"","id":"doxcnw4ii06MCu8kOcPudP1uJYc"},{"type":"paragraph","children":[{"type":"text","text":"在投票过程中，平台运营者可以在后台将其程序设置成关注公众号后才可以投票，这种做法可以吸引大量读者成为关注者，最终实现微信公众平台吸粉的目的。","id":""}],"text":"","id":"doxcnOU0IOgcMSQseIdnOJKhUWd"},{"type":"paragraph","children":[{"type":"text","text":"以上就是对如何做自媒体问题的解答，希望能对您以后运营自媒体有所助益！","id":""}],"text":"","id":"doxcnE0cwSYSqMgcs8j7I8Dwj5e"}]%3C%2Fhowto_content%3E三：4r执行力管理制度管理工具是由管理者使用的，直接或者间接作用于管理对象，能够帮助管理者实现管理目标的有形的事物。管理工具的本质是管理规律发生作用所需条件的物化准备，是管理者自身功能的延伸和放大。管理工具是管理者最好的帮手，是管理者管理水平高低的标志。

4r执行力是什么意思?？执行力4c模型(14)

推荐阅读

卓文君同时代的人物有哪些

plc编程入门基础知识视频网站，怎样学习plc编程 plc编程软件 plc视频教程

ps怎么改变抠图的大小 ps怎么创建图层

小鲤鱼跳龙门在线电子书阅读小鲤鱼跳龙门

雅思培训雅思哪里培训

驱动人生网卡版安装失败怎么办？驱动人生不是有效的Win32应用程序的处理办法

佳能相机软件升级佳能相机怎么升级

服务器换了硬盘后要重新挂载吗服务器更换硬盘怎么备份吗

武动乾坤顶点小说阅读武动乾坤小说全文免费

茄子长锈是什么原因引起的茄子长锈是什么原因

百香果做水果茶能放多久

灭蚊灯有辐射吗对人体有害吗？

八方旅人npc掉落一览八方旅人npc都掉落哪些道具

c三驾驶证能不能增驾型C二本 c三驾照

植物如何传播种子植物如何传播种子的

体检前一天喝酒有影响吗

哪款安卓手机最好用,华为手机三大不同之处

我的世界在生存模式里没有羊怎么办啊？人家还要睡觉啊？

看戏机如何看电影的软件看戏机如何看电影，看戏机如何看电影视频

吃木瓜可以变白吗