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如何在领英上精准搜索目标客户？( 三 )

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如何在领英上精准搜索目标客户？

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备注：如果你是新注册的领英帐号 。一定要先完善好你的领英帐号个人信息资料 。同时因为领英人脉级别限制的规则 。领英上很多人是你无法添加的 。所以可以让自己的同事、朋友加自己为好友 。并寻找自己行业内可以添加的人 。以及系统推荐的人添加 。去逐步建立和扩大自己的人脉圈 。
3. 点击领英助理左侧功能导航栏里的“人脉” 。利用搜索关键词+定向国家+职位头衔来提高搜索质量和精准度 。比如我可以搜索某个产品在某个国家内的所匹配的公司老板、采购、销售、工程师、设计师等 。以此将领英里的目标客户都搜索出来 。然后批量发送消息添加好友 。我们只要很简单的提交发送任务就行了 。然后等待它自动执行完成：
如何在领英上精准搜索目标客户？

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如何在领英上精准搜索目标客户？

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备注：当搜索的关键词是由多个单词组成 。而每个单词又能理解成不同意思的时候 。可以使用\" \"指令 。它会限定给出的搜索结果必须是包含\" \"中出现的所有的词 。这个和谷歌的搜索指令是通用的 。另外职业头衔只建议用简单的单一关键词 。提炼思维参照我之前讲谷歌搜索开发客户里提到的一样 。多查看几个自己对口的领英客户资料 。看看他们会在自己的职业头衔里填写什么 。然后找出共性关键词 。
我们可以把这个批量发送消息添加好友看成是发送开发信 。比如我大概每天批量添加120至200个好友 。就相当于找到120至200个客户邮箱 。发了120至200封开发信 。同时完全避免了发送开发信容易进入垃圾箱和到达率低的问题 。也大大提高了发送的数量和效率 。并且添加好友成功后 。我们能充分发挥社交营销的优势 。进行持续的自我曝光和品牌输出 。
所以如果想要提高添加好友的通过率和回复率 。你的消息话术就一定要有吸引力和价值 。这里分享一个很成功的案例过程 。
首先是发送的添加好友消息：
“
Hi Stephen,
Good afternoon.
This is Mike from China. I am also in led lighting industry, and i have some questions need your help. Could you pls kindly accept my invitation? Thanks in advance.
Mike
Best regards
大约一个小时的时间 。客户通过添加好友的申请 。并回复到：
“
Hi Mike,
Sorry for late reply, what is on your mind
Regards
Stephen
紧接着回复客户：
“
Hi Stephen,
Happy new year.
Thanks for your kind acception.
【如何在领英上精准搜索目标客户？】I noticed you are very professional on led lighting, and led downlight is also one of your main products. Then may i ask do you import goods from China? If yes, then would you mind i sharing some of our popular products with you? Actually, we are a professional manufacturer specialized in led lighting with 14 experience, maybe we could so sth for you. Do you have any interests?
If i brought you some unconvenience, hope your understanding.
Have a nice day!
之后客户再次回复：
“
Hi Mike,
Happy New Year to you also, yes I do buy from China, but I. Only buy quality and unique products, Australia is oversupplied with down lights and similar products, so like to be a little different.
Kind regards
Stephen
总结添加好友的消息话术参考模版：
“
Hi **,
Good afternoon/morning/day.
This is ** from China. I am also in ** industry, and i have some questions need your help. Could you pls kindly accept my invitation? Thanks in advance.
**
Best regards
客户回复后跟进站内信的话术参考模板：
“
Hi **,
Good day/afternoon/How are you?
Thanks for your kind acception. I noticed you are very professional on **, and ** is also one of your main products. Then may i ask do you import goods from China? If yes, then would you mind i sharing some of our popular products with you? Actually, we are a professional manufacturer specialized in ** with years(5/8/10) experience, maybe we could so sth for you. Do you have any interests?
If i brought you some unconvenience, hope your understanding.
Have a nice day!
**
备注：在批量添加好友的消息里 。可以设置自动添加客户称呼 。这会让客户收到你的信息阅读体验更好 。也就有助于提高你的邀请通过率 。
同时每天不要过于追求添加好友的数量 。一定要确保精准度和优化设计好自己的消息内容 。有了质量和通过率后 。在逐步提高数量 。这样才能达到我们与目标客户建立人脉关系 。获得沟通机会的目的 。

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